Target irrational human organs to build the highest-margin businesses

How Amazon, Apple, Facebook and Google manipulate our emotions · Scott Galloway

Map tech giants to the human instincts they exploit for profit

How Amazon, Apple, Facebook and Google manipulate our emotions · Scott Galloway

Map products to primal human instincts for massive market dominance

How Amazon, Apple, Facebook and Google Manipulate Our Emotions · Scott Galloway

Compete on differentiation and display, not just survival fitness

The Descent of Man and Selection in Relation to Sex, Vol I · Charles Darwin

Track social debts to build durable power through give-and-take

Chimpanzee Politics: Power and Sex among Apes · Frans de Waal

Deception in the mating market

When Men Behave Badly The Hidden Roots of Sexual · David M Buss

The unequal distribution of attractiveness

When Men Behave Badly The Hidden Roots of Sexual · David M Buss

Conflict on the mating market

When Men Behave Badly The Hidden Roots of Sexual · David M Buss

What's near a choice reshapes its value in your brain without your awareness

How to Make Better Decisions · Andrew Huberman & Dr. Michael Platt