Enter through the practical, special-interest content the incumbents think is beneath them, then use that beachhead to open the category they left undefended.
Stuart Karl: Who's Who in RCA VideoDisc · CED Magic
Be world-class for a narrow market or cross boundaries to create a new category
Inbound Marketing: Get Found Using Google, Social Media, and Blogs · Brian Halligan and Dharmesh Shah
Claim unique algorithmic territory on YouTube by ensuring every video contains a never-before-seen idea.
How to BEAT the New YouTube Algorithm (& Blow Up Your Business) — Wes McDowell · Wes McDowell
Build a trust-first audience that converts followers into paying customers on autopilot.
How to Build a Profitable Personal Brand (5 Simple Steps) — Dan Martell · Dan Martell
Connect with someone by entering the activity they love instead of pulling them into yours.
How Video Games Can Power Up Your Parenting · Hannah Boquet
Treat wealth-building as a game with discoverable rules, not a lottery
From Council Estate to Multimillionaire at 27 Years Old · Timothy Armoo
If a £500 note were lying on the pavement, someone would already have picked it up
The Economist's Guide To Getting Rich · Erik Angner
Three gates a business idea must pass before it's a real business
Deborah Meaden: Money Shouldn't Be Your Goal · Deborah Meaden
Two ordinary skills combined create one rare superpower.
I Wish I'd Saved Less When I Was Younger · Olly Richards
AI replaces augmented workers before it replaces humans — the transition is the danger zone
Ex-Google Officer Speaks Out On The Dangers Of AI! - Mo Gawdat · Mo Gawdat
Navigate the Technology Adoption Life Cycle by matching your strategy to your market's current development phase from early market through tornado to main street
The Chasm Companion: A Fieldbook to Crossing the Chasm · Paul Wiefels
Match your marketing strategy to the specific phase of technology adoption you are in
Inside the Tornado · Geoffrey A. Moore
Become the absolute best at one weird specific thing to stand out
Zero-Click Marketing & The Death of Growth Hacking: Insights from SparkToro CEO Rand Fishkin · Rand Fishkin
Build a scalable solo business with content, community, and products
Justin Welsh Shows You How To Start & Grow A One-Person Business · Justin Welsh
You do not need millions of followers — you need 1,000 people willing to pay you $100 per year
Kevin Kelly — Excellent Advice for Living · Kevin Kelly
Structure, not culture, determines whether organizations nurture or kill breakthrough ideas
Loonshots Framework · Safi Bahcall
Find the smallest group who would be devastated if your product disappeared
This Is Marketing: Key Ideas · Seth Godin
Embracing weirdness
We Are All Weird: The Myth of Mass and the End of Compliance · Godin, Seth
Embracing individuality
We Are All Weird: The Myth of Mass and the End of Compliance · Godin, Seth
Focus on niche markets
Inside the Tornado: Marketing Strategies From Silicon Valley's Cutting Edge · Geoffrey A. Moore
Iterative probing and learning in niche marketing
Inside the Tornado: Marketing Strategies From Silicon Valley's Cutting Edge · Geoffrey A. Moore
Sustainable growth through niche extensions
Inside the Tornado: Marketing Strategies From Silicon Valley's Cutting Edge · Geoffrey A. Moore
Contrasting strategies
Inside the Tornado: Marketing Strategies From Silicon Valley's Cutting Edge · Geoffrey A. Moore
Navigating niche markets
Inside the Tornado: Marketing Strategies From Silicon Valley's Cutting Edge · Geoffrey A. Moore
Understanding market forces
Inside the Tornado: Marketing Strategies From Silicon Valley's Cutting Edge · Geoffrey A. Moore
Leverage niche markets
Inside the Tornado: Marketing Strategies From Silicon Valley's Cutting Edge · Geoffrey A. Moore
Cascade of niche markets
Inside the Tornado: Marketing Strategies From Silicon Valley's Cutting Edge · Geoffrey A. Moore
Niche-based marketing
Inside the Tornado: Marketing Strategies From Silicon Valley's Cutting Edge · Geoffrey A. Moore
Choose a strategic alternative
Competitive Strategy · Michael E. Porter
Focus on a specific segment of a declining industry
Competitive Strategy · Michael E. Porter
Target a niche
Competitive Strategy · Michael E. Porter
Find the sneezers who spread ideas, arm them with a remarkable story, and let the virus do your marketing
Purple Cow, New Edition: Transform Your Business by Being Remarkable · Seth Godin
Mass marketing is dead — create remarkable products that the right people seek out instead of interrupting everyone
Purple Cow, New Edition: Transform Your Business by Being Remarkable · Seth Godin
Determine whether you are entering an existing market, creating a new market, or resegmenting an existing market to choose the right strategy
The Four Steps to the Epiphany · Steve Blank
The single most important factor in business success is choosing a market with massive, desperate demand before crafting your offer.
$100M Offers · Alex Hormozi
Set pricing for pragmatists and choose channels that deliver the whole product
Crossing the Chasm, 3rd Edition · Geoffrey A. Moore
Focus all forces on one niche to cross from early market to mainstream
Crossing the Chasm, 3rd Edition · Geoffrey A. Moore
Choose cost leadership, differentiation, or focus—or risk being stuck in the middle
Competitive Strategy: Techniques for Analyzing Industries and Competitors · Michael E. Porter
Win the pragmatist by becoming the safe, proven, de facto standard choice
Crossing the Chasm · Geoffrey A. Moore
Match your sales channel to your buyer's expectations and your product's complexity
Crossing the Chasm · Geoffrey A. Moore
Concentrate all resources on one niche beachhead to break into mainstream
Crossing the Chasm · Geoffrey A. Moore
Three-step method to discover what hooks users and replicate it at scale
Hooked · Nir Eyal
Build a low-maintenance automated business that funds your ideal lifestyle
The 4-Hour Workweek by Tim Ferriss · Tim Ferriss
Commoditization Escape / Category of One
$100M Offers: How To Make Offers So Good People Feel Stupid Saying No · Alex Hormozi
Niche Pricing Power Framework
$100M Offers: How To Make Offers So Good People Feel Stupid Saying No · Alex Hormozi
Differentiate into unoccupied niches to reduce direct competition
The Descent of Man and Selection in Relation to Sex, Vol I · Charles Darwin
A B2C alternative to the chasm model that drives consumer technology adoption through four interl...
Crossing the Chasm, 3rd Edition Marketing and Selling · Geoffrey A. Moore
Navigate five distinct phases of technology market evolution from early market through tornado to...
Crossing the Chasm, 3rd Edition Marketing and Selling · Geoffrey A. Moore
Use each conquered niche segment as leverage to knock over adjacent segments and build toward mai...
Crossing the Chasm, 3rd Edition Marketing and Selling · Geoffrey A. Moore
A nine-factor scoring system for evaluating beachhead candidates and screening out segments with ...
Crossing the Chasm, 3rd Edition Marketing and Selling · Geoffrey A. Moore