Pair every quantity metric with a quality counterpart to prevent damage

Measure What Matters · John Doerr

A quarterly cadence for setting, tracking, scoring, and reflecting on goals

Measure What Matters · John Doerr

Connect every contributor's work to the organization's mission

Measure What Matters · John Doerr

Aim for ten times better, not ten percent better

Measure What Matters · John Doerr

Replace annual reviews with Conversations, Feedback, and Recognition

Measure What Matters · John Doerr

Separate must-do operational goals from moonshot stretch goals

Measure What Matters · John Doerr

Focus, Align, Track, and Stretch -- four forces that drive execution

Measure What Matters · John Doerr

Define the What (Objectives) and measure the How (Key Results)

Measure What Matters · John Doerr