Score market geography before evaluating any business-specific metrics in a service acquisition

Owned and Operated: I Have $5M, Do I Buy an HVAC Company or a Security Business? · John Wilson

Nations that cooperate internally outperform those that conflict — inequality is a productivity tax.

Ex-Government Economist: Politicians Are Lying About the Economy · Vicky Pryce

Engineer learning environments that make equality inevitable

The power of believing that you can improve · Carol Dweck

Find the sneezers who spread ideas, arm them with a remarkable story, and let the virus do your marketing

Purple Cow, New Edition: Transform Your Business by Being Remarkable · Seth Godin

Two distinct paths to disruptive growth: compete against nonconsumption or attack overserved customers at the bottom

The Innovator's Solution · Clayton M. Christensen & Michael E. Raynor

When the rich get richer, interest rates stay at zero and the economy never recovers.

The Trading Game: A Confession · Gary Stevenson

Match growth rate to resource constraints before constraints match you

The Descent of Man and Selection in Relation to Sex, Vol I · Charles Darwin

Understanding population growth and decline

Lifespan Why we age{u2014}and why we don't have to · David A Sinclair

Population growth & consumption

Lifespan Why we age{u2014}and why we don't have to · David A Sinclair

Protein timing is secondary

How to Lose Fat & Gain Muscle With Nutrition | Alan Aragon · Andrew Huberman

Natural Incubation

Female Hormone Health, Fertility & Vitality | Dr. Natalie Crawford · Andrew Huberman

Strengthen your own resilience by witnessing and sharing stories of growth

The Upside of Stress · Kelly McGonigal

Reach the 15-18% who share your beliefs first; the pragmatic majority will follow.

Start With Why: How Great Leaders Inspire Everyone to Take Action · Simon Sinek