4 results for “Risk-Seeking”
Showing 1–4
FINThe House Money Effect
Read →View profits as 'house money'
The Art of Execution · Lee Freeman-Shor
MINDThe Break-Even Effect
Read →Avoid risk-seeking behavior after a loss
The Art of Execution · Lee Freeman-Shor
SALPragmatist Buyer Psychology
Read →Win the pragmatist by becoming the safe, proven, de facto standard choice
Crossing the Chasm · Geoffrey A. Moore
FINProspect Theory Decision Framework
Read →Understand how loss aversion and reference points shape every choice you make
Thinking, Fast and Slow · Daniel Kahneman