If you are in love with the result but not the process, you will never achieve it

The Most Important Question of Your Life · Mark Manson

Simple math: double the hours, double the output over competitors

Elon Musk USC Commencement Speech · Elon Musk

Customer intimacy

Inside the Tornado: Marketing Strategies From Silicon Valley's Cutting Edge · Geoffrey A. Moore

Break goals into concrete sub-steps with rewards, sharing, and benefit-focus to beat procrastination

59 Seconds · Richard Wiseman

Choose lasting loyalty through shared beliefs over short-term compliance via carrots and sticks.

Start With Why: How Great Leaders Inspire Everyone to Take Action · Simon Sinek