A great business hits you in the head with a 2x4 — usually because one input in the equation is free or anomalous.
Go From $10k to $1M in 3 Years With This Strategy | Mohnish Pabrai · Codie Sanchez
Shadow-shop every competitor in your radius before launch to quantify the answer-rate gap
Owned and Operated: Why Septic is the Most Underrated Business in America (Epic Septic) · John Wilson
Win incumbent rights by guaranteeing the counterparty their peak earnings, then cut them into the ancillary markets they never monetized.
Michael Rubin on Building Fanatics Into a Billion-Dollar Empire (Boardroom cover story) · Boardroom (Rich Kleiman)
Win by focusing on customer discrepancies, not on what your competitor is doing
The New Strategic Selling · Robert B. Miller, Stephen E. Heiman, and Tad Tuleja
Be world-class for a narrow market or cross boundaries to create a new category
Inbound Marketing: Get Found Using Google, Social Media, and Blogs · Brian Halligan and Dharmesh Shah
VITO-to-VITO referrals produce 40% higher close rates and 2.5x more referrals downstream
Getting to VITO (The Very Important Top Officer) · Anthony Parinello
For those without parental wealth, deliberate financial knowledge is the one lever that reliably closes the gap.
The Wealth Gap No One Talks About · Eliza Filby
Partnership structures align risk with decision-making; corporate structures dissociate them
The Problem With Passive Investing Nobody Talks About · Philip Roscoe
Financial product complexity is often deliberate — opacity is the product
The Mortgage Trap Hitting Millions of Homeowners · Tarun Ramadorai
The ultra-rich own everything you transact through — and you've never heard of them
The Rich Will Bankrupt Us All - Gary's Economics · Gary Stevenson
Ask your mum before you read the textbook — real financial lives beat models
The Rich Will Bankrupt Us All - Gary's Economics · Gary Stevenson
REITs pay equity-like volatility for bond-like income — and they can be gated when you need them most.
The One Thing You Need To Invest In · Ramin Nakisa
The office is the last place people go when they actually need to get work done
Why Work Doesn't Happen at Work · Jason Fried
Desensitize yourself to rejection by asking for 10% off your coffee every day until no feels normal
Brainstorming The Best Business Ideas To Start In 2022 with Noah Kagan · Noah Kagan
Identify and break the evolutionary reward pattern driving your overconsumption
The Scarcity Brain: How To Rewire Your Habits to Thrive with Enough | Michael Easter X Rich Roll · Michael Easter
Build clarity, confidence, commitment, and compassion before seeking love
The 4 C's of Self-Trust That Change Everything About Your Love Life! · Logan Ury
Use your everyday observations as an investment edge
One Up On Wall Street · Peter Lynch
Find the obsessives first and let them spread your idea to the mainstream
How to get your ideas to spread · Seth Godin
Every scene must move the story forward, no exceptions
Writing Wednesdays: Do the Work · Steven Pressfield
You cannot numb pain without also numbing joy and gratitude
The Power of Vulnerability · Brené Brown
Allocate money for specific categories
I Will Teach You to Be Rich, Second Edition: No Guilt. No Excuses. No B.S. Just a 6-Week Program That Works. · Ramit Sethi
Stimulate evolutionary progress through high levels of experimentation, opportunistic action, and purposeful selection of what proves successful
Built to Last · Jim Collins & Jerry I. Porras
Improvement is eternal and infinite; build a system where every person, every day, surfaces problems and makes things a little better
Toyota Production System: Beyond Large-Scale Production · Taiichi Ohno
Use simple visual signals attached to goods to pull production through the system, making overproduction impossible and waste visible
Toyota Production System: Beyond Large-Scale Production · Taiichi Ohno
Produce only what is needed, when it is needed, in the amount needed to eliminate waste and approach zero inventory
Toyota Production System: Beyond Large-Scale Production · Taiichi Ohno
The eight-page document that determines your company's future comes down to economics and control
Venture Deals: Be Smarter than your Lawyer and Venture Capitalist · Brad Feld & Jason Mendelson
Learn TPS by doing, not by studying, through guided hands-on workshops
The Toyota Production System Journey: The Continuously Changing Features of TPS and Lean Thinking · Noboru Takeuchi
Force disclosure of true costs so informed comparison becomes effortless
Nudge: Improving Decisions About Health, Wealth, and Happiness · Richard H. Thaler & Cass R. Sunstein
One frame, one issue--set the borders before the conversation begins
The Next Conversation: Argue Less, Talk More · Jefferson Fisher
Never let a single supplier control your destiny
Shoe Dog · Phil Knight
Remove confusion with a process plan and alleviate fear with an agreement plan
Building a StoryBrand - Clarify Your Message So Customers · Donald Miller
Shop efficiently
The 4-Hour Body An Uncommon Guide to Rapid Fat-Loss, · Timothy Ferriss
Managing costs for profitability
Berkshire Hathaway Shareholder Letter 1983 · Warren Buffett
Replace materialistic junk values with intrinsic values to reduce depression
Lost Connections · Johann Hari
Restore autonomy, purpose, and voice in your work to combat depression
Lost Connections · Johann Hari
Narrow your customer segment until you know exactly where to find them
The Mom Test · Rob Fitzpatrick
Remove formality to get honest answers through natural conversations
The Mom Test · Rob Fitzpatrick
Seek structured, in-person group activities to satisfy deep social needs screens cannot fill
Digital Minimalism · Cal Newport
Use skilled physical creation as a primary source of fulfillment and meaning
Digital Minimalism · Cal Newport
Show the really expensive option first, get 'The Gasp,' then present your main offer as a relief.
$100M Money Models · Alex Hormozi
Solve the next problem the moment your customer becomes aware of it — because you can't have X without Y.
$100M Money Models · Alex Hormozi