Enter through the practical, special-interest content the incumbents think is beneath them, then use that beachhead to open the category they left undefended.
Stuart Karl: Who's Who in RCA VideoDisc · CED Magic
Build monopolies by combining network effects, zero marginal cost, and scale economies
How to Get Rich — Naval · Naval
Diagnose your PM archetype and pivot from information relay to high-judgment builder.
Why half of product managers are in trouble | Nikhyl Singhal (Meta, Google) — Lenny's Podcast · Lenny's Podcast
Build lasting happiness through faith, family, friends, and work that serves others
How to Get the Life I Want | Arthur Brooks (Oprah's co-author) | Ten Percent Happier w Dan Harris · Arthur Brooks
Depression stems from disconnection, not just chemistry — reconnect to heal
Joe Rogan Experience #1250 - Johann Hari · Johann Hari
Map tech giants to the human instincts they exploit for profit
How Amazon, Apple, Facebook and Google manipulate our emotions · Scott Galloway
Map big tech dominance to the four primal human instincts they exploit
The Prof G Pod — Scott Galloway on Business, Technology, and Life Frameworks · Scott Galloway
Understanding the motivation to dominate
Evolutionary Psychology The New Science of the Mind, - David M Buss · Unknown
How marginalized identity creates unique moral authority for systemic reform
The Prosecutor One Man's Battle to Bring Nazis to Justice · Jack Fairweather
Compete on differentiation and display, not just survival fitness
The Descent of Man and Selection in Relation to Sex, Vol I · Charles Darwin
Distinguish formal hierarchy from actual influence networks
Chimpanzee Politics: Power and Sex among Apes · Frans de Waal
Power transitions only complete when the loser formally concedes
Chimpanzee Politics: Power and Sex among Apes · Frans de Waal
Serotonin and dominance
Evolutionary Psychology The New Science of the Mind, · David M Buss
T and dominance
Evolutionary Psychology The New Science of the Mind, · David M Buss
Verbal and nonverbal indicators of dominance and status
Evolutionary Psychology The New Science of the Mind, · David M Buss
Status and power in social groups
Evolutionary Psychology The New Science of the Mind, · David M Buss
Understanding social hierarchies
How Genes Shape Your Risk Taking & Morals | Dr. Kathryn Paige Harden · Andrew Huberman
Performance is a direct reflection of leadership. Change the leader, change the outcome.
Extreme Ownership · Jocko Willink & Leif Babin
Understand how loss aversion and reference points shape every choice you make
Thinking, Fast and Slow · Daniel Kahneman
Channel existing market desire onto your product instead of trying to create demand
Breakthrough Advertising · Eugene Schwartz