Four repeating phases that turn product usage into automatic habit

The Hook Model: How to Manufacture Desire · Nir Eyal

When big expensive things are brilliant but small details are catastrophic

Sweat the small stuff · Rory Sutherland

Design the choice interface to shape behavior without changing minds

Life Lessons from an Ad Man - Rory Sutherland · Rory Sutherland

Tiny changes in user experience can outperform million-dollar strategic initiatives

Rory Sutherland: Sweat the small stuff · Rory Sutherland

Six principles for designing any decision environment effectively

Nudge: Improving Decisions About Health, Wealth, and Happiness · Richard H. Thaler & Cass R. Sunstein

Every behavior requires motivation, ability, and a trigger at the same moment

Hooked · Nir Eyal

Four-step cycle that turns products into unbreakable habits

Hooked · Nir Eyal

The three essential functions every platform must perform to generate valuable interactions

Platform Revolution · Geoffrey G. Parker, Marshall W. Van Alstyne & Sangeet Paul Choudary