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eReaders, Kindle, Kobo, and Workflows with Jason Snell — Mac Power Users · Mac Power Users
Convert interest into adoption instantly by setting up users on the spot
Do Things That Don't Scale · Paul Graham
Break growth into engines, turbo boosts, lubricants, and fuel
How to Build Products Users Love · Lenny Rachitsky
Replace traditional marketing with engineering-driven distribution
Growth Hacker is the New VP Marketing · Andrew Chen
Transform an abstract target market into a concrete, real person whose prioritized needs and complete product journey drive every decision your team makes.
Disciplined Entrepreneurship · Bill Aulet
Know what good looks like before you measure anything
Lean Analytics · Alistair Croll & Benjamin Yoskovitz
Find the early metric that predicts long-term success and optimize it
Lean Analytics · Alistair Croll & Benjamin Yoskovitz
Focus your entire startup on one critical number at a time
Lean Analytics · Alistair Croll & Benjamin Yoskovitz
Three reward types that create craving through unpredictable reinforcement
Hooked · Nir Eyal
Win the three-level competitive game by controlling access, data, and ecosystem value
Platform Revolution · Geoffrey G. Parker, Marshall W. Van Alstyne & Sangeet Paul Choudary
Engineer organic user acquisition by making every product use an act of marketing
Platform Revolution · Geoffrey G. Parker, Marshall W. Van Alstyne & Sangeet Paul Choudary
Move so fast that competitors cannot catch up, even at the cost of near-term efficiency
Masters of Scale · Reid Hoffman
Convert all traffic into traffic you own so you control your destiny
Traffic Secrets · Russell Brunson
Superior distribution alone can create a monopoly; inferior distribution alone can destroy one
Zero to One: Notes on Startups, or How to Build the Future · Peter Thiel & Blake Masters
Lock in customers so that the cost of leaving exceeds the benefit of any alternative
7 Powers · Hamilton Helmer
Design, measure, and optimize the self-reinforcing cycle that turns customers into recruiters
Traction · Gabriel Weinberg & Justin Mares
Find your one best traction channel through systematic brainstorm, test, and focus
Traction · Gabriel Weinberg & Justin Mares