Price strategically by creating value first, communicating it effectively, structuring prices to capture it, and managing competition through policy rather than reaction
The Strategy and Tactics of Pricing: A Guide to Growing More Profitably · Thomas T. Nagle, Georg Muller, and Evert Gruyaert
Find value in the price you pay
Two Wise Men Stories for Children Inspired from the Wit and - Vishal Khandelwal & S B Vallari · Unknown
Set prices that reinforce your market leadership positioning and support your distribution channe...
Crossing the Chasm, 3rd Edition Marketing and Selling · Geoffrey A. Moore
Pay for value, not volume
Efforts & Challenges in Promoting Public Health | Dr. Vivek Murthy · Andrew Huberman
Weighing evidence for informed choices
How to Make Better Decisions | Dr. Michael Platt · Andrew Huberman
Value-based decision making
How to Make Better Decisions | Dr. Michael Platt · Andrew Huberman
Slow down for important decisions; arousal amplifies noise as much as signal
How to Make Better Decisions · Andrew Huberman & Dr. Michael Platt