Never do anything to disrespect the longest-tenured front-line worker.
Patrick Terry on School of Hard Knocks (full episode) · School of Hard Knocks Podcast
Quitting a habit fails unless you fill the freed time with things you already like.
How I Broke My Drinking Habit · Edith Zimmerman
Act as if markets are efficient — not because they are, but because the assumption protects you.
Do We Need To Change Our Minds About Index Funds? · Tim Harford
Trade benefits both parties even when one is better at producing everything
On the Principles of Political Economy and Taxation · David Ricardo
The relative value of goods is determined by the labor required to produce them
On the Principles of Political Economy and Taxation · David Ricardo
Create enormous value by changing perception rather than changing the product itself
How To Influence People: Marketing Secrets Behind The World's Biggest Brands - Rory Sutherland · Rory Sutherland
Find where small changes in context create disproportionate value shifts
Dirty Little Marketing Secrets That Always Work - Rory Sutherland (4K) · Rory Sutherland
Solve expensive problems cheaply by changing perception rather than reality
Dirty Little Marketing Secrets That Always Work - Rory Sutherland (4K) · Rory Sutherland
How something is packaged and presented changes what it actually is to the consumer
Rory Sutherland - 19 Of Human Behaviours Weirdest Quirks · Rory Sutherland
Change perception, not reality, for greater impact at lower cost
Life Lessons from an Ad Man · Rory Sutherland
Operate only in high-level vision or ground-level execution — never the middle
Gary Vaynerchuk on Entrepreneurship, Hustle, and Social Media · Gary Vaynerchuk
Solve problems with psychology before engineering for 10x cheaper results
Perspective is Everything · Rory Sutherland
Breakthrough innovation often comes from repurposing existing ideas, tools, or traits for entirely new and unintended uses
Where Good Ideas Come From · Steven Johnson
Increase psychological safety by managing Tribe, Expectation, Rank, and Autonomy
The Coaching Habit · Michael Bungay Stanier
Build the tribe first, then let the business model emerge from their needs
The Tribes Casebook A companion to TRIBES - Seth Godin · Seth Godin & Triiibes Community
Attract a tribe by leading with genuine passion and relentless daily work
The Tribes Casebook A companion to TRIBES - Seth Godin · Seth Godin & Triiibes Community
Your biggest growth opportunity is the people who refuse to buy from you
Blue Ocean Strategy From Theory to Practice - W Chan Kim, Renée Mauborgne · W. Chan Kim, Renee Mauborgne
Virtuous Pricing Cycle
$100M Offers: How To Make Offers So Good People Feel Stupid Saying No · Alex Hormozi
A parking lot for dreams, interests, and possibilities you're not ready to commit to yet
Getting Things Done · David Allen
Appreciate wine
The Chemistry of Food & Taste | Dr. Harold McGee · Andrew Huberman
Savoring food slowly
The Chemistry of Food & Taste | Dr. Harold McGee · Andrew Huberman
Hold beliefs like religion until the market, not opinions, tells you otherwise
Twelve and a Half · Gary Vaynerchuk
Combine deep learning with emotional sensing to develop market intuition
Twelve and a Half · Gary Vaynerchuk
Feel what others feel to gain the ultimate superpower in business and leadership
Twelve and a Half · Gary Vaynerchuk
Lose fat with five simple rules followed six days a week plus one cheat day
Tools of Titans · Tim Ferriss
Higher prices produce genuinely better outcomes through belief alone
Predictably Irrational · Dan Ariely
First impressions set invisible anchors that shape every subsequent decision
Predictably Irrational · Dan Ariely
Detect fragility through nonlinearity -- harm accelerates, benefit saturates
Antifragile: Things That Gain from Disorder · Nassim Nicholas Taleb