Acquire unprofitable small operators using asymmetric knowledge and turn them profitable
Acquiring Minds: Phil Miller, $100K store to Pawville (11 locations, PE exit) — Acquiring Minds · Acquiring Minds
Hire marketers who are digital natives, analytical, networked, and can create content
Inbound Marketing: Get Found Using Google, Social Media, and Blogs · Brian Halligan and Dharmesh Shah
Build creator skills through brand work, not audience building, to earn a full-time living
The NEW Way to Become a Full-Time Creator in 12 Months (or less) · Justin Welsh
Build and launch a profitable business in a weekend by starting with community and solving real problems
Gumroad founder's framework for a bootstrapped business - Sahil Lavingia, Gumroad · Sahil Lavingia
Start creating for yourself, build an audience through consistency, then follow the momentum
Mark Manson's Path from Blogger to Bestselling Author of "The Subtle Art of Not Giving a F*ck" · Mark Manson
Universities became luxury brands; now force them back to public service
How the US Is Destroying Young Peoples Future · Scott Galloway
Define who your customer wants to become and position your brand as the vehicle for that transformation
Building a StoryBrand 2.0: Clarify Your Message So Customers Listen · Donald Miller
A single-page messaging document that captures your brand's seven core sound bites for use across all marketing channels
Building a StoryBrand 2.0: Clarify Your Message So Customers Listen · Donald Miller
Spot when institutions adopt luxury brand tactics to restrict access
How the US Is Destroying Young People's Future · Scott Galloway
Strategy is an endless pursuit of winning, not a destination you reach once
Playing to Win_ How Strategy Really Works · A.G. Lafley & Roger Martin
Five interconnected choices that define a winning strategy for any organization
Playing to Win_ How Strategy Really Works · A.G. Lafley & Roger Martin
Define who your customer becomes after working with you
Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen · Donald Miller
A single memorable statement that makes people want to know more
Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen · Donald Miller
Brands that participate in their customer's transformation create passionate evangelists
Building a StoryBrand - Clarify Your Message So Customers · Donald Miller
Five things every website must include to convert browsers into buyers
Building a StoryBrand - Clarify Your Message So Customers · Donald Miller
Create exclusive VIP tiers that reward your most dedicated fans with extraordinary experiences
Superfans · Pat Flynn
Build durable emotional associations that justify premium pricing for identical offerings
7 Powers · Hamilton Helmer