In consumer products, you cannot fail fast. One bad SKU damages the parent brand.
Daniel Lubetzky on School of Hard Knocks (full episode) · School of Hard Knocks Podcast
Structure arguments so audiences arrive at your conclusion before you ever state it.
Bitcoin Fights Communism | Allen Farrington — THE Bitcoin Podcast with Walker · THE Bitcoin Podcast with Walker
Win converts to controversial ideas by building an airtight case without ever stating your conclusion
Bitcoin Fights Communism | Allen Farrington — THE Bitcoin Podcast with Walker · THE Bitcoin Podcast with Walker
Engineer physical and sensory settings that dissolve rational resistance
The Art Of Seduction (The Robert Greene Collection) · Robert Greene
Get users to store value so they cannot leave without losing something
Hooked · Nir Eyal
Move from data and arguments to narratives that inspire action
Change by Design · Tim Brown
Give your audience a small, fast victory that hooks them into wanting more
Superfans · Pat Flynn