In consumer products, you cannot fail fast. One bad SKU damages the parent brand.

Daniel Lubetzky on School of Hard Knocks (full episode) · School of Hard Knocks Podcast

Structure arguments so audiences arrive at your conclusion before you ever state it.

Bitcoin Fights Communism | Allen Farrington — THE Bitcoin Podcast with Walker · THE Bitcoin Podcast with Walker

Win converts to controversial ideas by building an airtight case without ever stating your conclusion

Bitcoin Fights Communism | Allen Farrington — THE Bitcoin Podcast with Walker · THE Bitcoin Podcast with Walker

Engineer physical and sensory settings that dissolve rational resistance

The Art Of Seduction (The Robert Greene Collection) · Robert Greene

Get users to store value so they cannot leave without losing something

Hooked · Nir Eyal

Move from data and arguments to narratives that inspire action

Change by Design · Tim Brown

Give your audience a small, fast victory that hooks them into wanting more

Superfans · Pat Flynn