How products graduate from needing notifications to living in users' minds

The Hook Model: How to Manufacture Desire · Nir Eyal

Stay motivated by working at the edge of your current ability

The Goldilocks Rule · James Clear

Customers hire products to do specific jobs; segment by the job, not by customer demographics

The Innovator's Solution · Clayton M. Christensen & Michael E. Raynor

Reimagine the trigger, the task, and your temperament to disarm the discomfort that drives distraction

Indistractable · Nir Eyal

Stop being a victim of time by recognizing that you are the source of time, not its slave

The Big Leap · Gay Hendricks

Match challenge to capability to unlock flow states and accelerate the path to mastery

Drive: The Surprising Truth About What Motivates Us · Daniel H. Pink

Innovate by understanding the progress customers are trying to make

Competing Against Luck: The Story of Innovation and Customer Choice · Clayton M. Christensen, Taddy Hall, Karen Dillon, David S. Duncan

Manage growth trajectories, not talent labels, to build stable high-performing teams

Radical Candor · Kim Scott

Use boredom and anxiety as signals to recalibrate engagement

Flow: The Psychology of Optimal Experience · Mihaly Csikszentmihalyi

Manage neural excitation and inhibition to optimize performance and avoid choking.

How to Build Strength, Endurance & Flexibility at Any Age | Pavel Tsatsouline · Andrew Huberman

Put more specific language on your feelings to measurably improve mental health

Mental Health Toolkit: Tools to Bolster Your Mood & Mental Health · Andrew Huberman

Build the capacity to resist action and let reality be as it is

Four Thousand Weeks · Oliver Burkeman