Turn your branded vehicle into a rolling billboard that works even when parked.

UpFlip Ep222: College Hunks $300M/yr (Nick Friedman) — The UpFlip Podcast · The UpFlip Podcast

Own a word in the prospect's mind by being first, finding an open position, or repositioning the competition

Positioning: The Battle for Your Mind · Al Ries and Jack Trout

How something is packaged and presented changes what it actually is to the consumer

Rory Sutherland - 19 Of Human Behaviours Weirdest Quirks · Rory Sutherland

Define who your customer wants to become and position your brand as the vehicle for that transformation

Building a StoryBrand 2.0: Clarify Your Message So Customers Listen · Donald Miller

Context and experience creation are as valuable as the core product itself

Perspective is Everything · Rory Sutherland

When no open position exists, create one by reframing the competitor who currently occupies the space in the prospect's mind.

Positioning The Battle for Your Mind · Al Ries & Jack Trout

Own a word or concept in the prospect's mind to cut through the noise of an overcommunicated society.

Positioning The Battle for Your Mind · Al Ries & Jack Trout

Sell anything to the masses by making influence feel like entertainment

The Art Of Seduction (The Robert Greene Collection) · Robert Greene

Compete on differentiation and display, not just survival fitness

The Descent of Man and Selection in Relation to Sex, Vol I · Charles Darwin

Understand how packaging, context, and framing secretly shape every judgment

Blink the power of thinking without thinking · Gladwell Malcolm

Managing Perception

Elon Musk Tesla, SpaceX, and the Quest for a Fantastic · Ashlee Vance

The image of religion

Science & Health Benefits of Belief in God & Religion | Dr. David DeSteno · Andrew Huberman

Master one platform, then repurpose to dominate every channel

Traffic Secrets · Russell Brunson

What people expect to experience literally changes what they do experience

Predictably Irrational · Dan Ariely