Never walk into a pay negotiation with just one number — always have three asks ranked.
HR Expert: How To Negotiate A Pay Rise · Wayne Clarke
Turn a salary ask into a 90-day evidence campaign before you set foot in the room.
HR Expert: How To Negotiate A Pay Rise · Wayne Clarke
Expertise builds confidence faster than it builds competence — and experts are the most dangerous victims
The Economist's Guide To Getting Rich · Erik Angner
Teams with better cultures report more errors — they're not making more, they're hiding fewer.
Do We Need To Change Our Minds About Index Funds? · Tim Harford
Master theory, history, psychology, and business — then everything else follows
If You Understand This, You'll Never Fear a Market Crash Again · William J. Bernstein
If you can't articulate the major risks, you're in a fan club, not an investment.
How to Invest in Stocks · Sasha Yanshin
Real wealth is invisible; visible wealth is usually debt.
The Investing Advice I Wish I Knew Earlier · Toby Newbatt
Break a failing plan by explicitly accepting it has failed before building a new one
14 Books That I Didn't Expect to Change My life — Mark Manson · Mark Manson
Design transport systems that work for human psychology by applying behavioral science to complement engineering and economic approaches
Transport for Humans: Are We Nearly There Yet? · Pete Dyson and Rory Sutherland
Use self-deprecating humor and cartoons to build trust, break tension, and unlock creative conversation
It's Good to Laugh at Ourselves · Tom Fishburne
The scarcest resource is not time — it is the willingness to think long-term in a world addicted to busyness
The Real Reason We're All So Busy (and What to Do About It) · Dorie Clark
Price strategically by creating value first, communicating it effectively, structuring prices to capture it, and managing competition through policy rather than reaction
The Strategy and Tactics of Pricing: A Guide to Growing More Profitably · Thomas T. Nagle, Georg Muller, and Evert Gruyaert
Understand and navigate big debt crises using the four levers of deleveraging
Big Debt Crises · Ray Dalio
Trigger, action, variable reward, investment—the four-step cycle that builds product habits
What Makes Some Technology So Habit-Forming? · Nir Eyal
A conscience check for product builders wielding habit-forming psychology
The Hook Model: How to Manufacture Desire · Nir Eyal
Find magical solutions by abandoning naive logic in human affairs
Alchemy · Rory Sutherland
Win by cycling through observe-orient-decide-act faster than your opponent
Airpower Reborn · John Andreas Olsen
Distinguish genuine knowledge from pseudoscience using falsifiability as the test
The Logic of Scientific Discovery · Karl Popper
Build a cross-disciplinary toolkit of mental models for superior decisions
Charlie Munger: Life Lessons · Dave Thorniley
Leverage cognitive biases ethically to create genuine improvements in customer experience
How Your Brain Gets Tricked By Clever Marketing - Rory Sutherland (4K) · Rory Sutherland
Desensitize yourself to rejection by asking for 10% off your coffee every day until no feels normal
Brainstorming The Best Business Ideas To Start In 2022 with Noah Kagan · Noah Kagan
Accept that most outcomes fail so rare winners can drive all returns
The Psychology of Money · Morgan Housel
Know when to stop moving the goalpost on financial success
The Psychology of Money · Morgan Housel
Transform perception to create value that product improvements cannot match
The Marketing Secrets Apple & Tesla Always Use: Rory Sutherland | E165 · Rory Sutherland
Create enormous value by changing perception rather than changing the product itself
How To Influence People: Marketing Secrets Behind The World's Biggest Brands - Rory Sutherland · Rory Sutherland
Build a profitable audience by establishing two or three credible content pillars and sharing vulnerability
3 Profitable Business Ideas From A Private Equity Guy | Sahil Bloom (#384) · Sahil Bloom
Improve decisions by treating every choice as a bet with uncertain outcomes
Thinking in Bets: Making Smarter Decisions When You Don't Have All the Facts · Annie Duke
Solve problems by understanding psychological reality not just logical reality
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life · Rory Sutherland
Evaluate media health claims before they influence your decisions
Steven Bartlett sharing harmful health misinformation in Diary of CEO podcast | BBC News · Nir Eyal
Sound affects you physiologically, psychologically, cognitively, and behaviorally whether you notice or not
The 4 ways sound affects us · Julian Treasure
Find where small changes in context create disproportionate value shifts
Dirty Little Marketing Secrets That Always Work - Rory Sutherland (4K) · Rory Sutherland
Solve expensive problems cheaply by changing perception rather than reality
Dirty Little Marketing Secrets That Always Work - Rory Sutherland (4K) · Rory Sutherland
Make better decisions using frameworks from multiple disciplines
Charlie Munger: Full Transcript of the Daily Journal Meeting 2020 · Charlie Munger
Create buying frenzies through structured demand-building campaigns
Oversubscribed · Daniel Priestley
Win the first five minutes with science-backed social hacks
Captivate: The Science of Succeeding With People · Vanessa Van Edwards
Turn your largest expense into a strategic advantage
Scaling Up Compensation · Verne Harnish & Sebastian Ross
Trying less at the right things often produces better results
The Curiosity Chronicle by Sahil Bloom · Sahil Bloom
Guide readers from attention through desire to action in four steps
The Copyhackers Guide to Conversion Copywriting · Joanna Wiebe
The defining factor is never resources—it is the emotional resourcefulness you bring
Why We Do What We Do | TED Talks | Tony Robbins · Tony Robbins
Map big tech dominance to the four primal human instincts they exploit
The Prof G Pod — Scott Galloway on Business, Technology, and Life Frameworks · Scott Galloway
Construct and deliver presentations that inspire, command, and connect
The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism · Olivia Fox Cabane
The three core elements that constitute all charismatic behavior
The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism · Olivia Fox Cabane
Map your tasks by importance and urgency to understand why you procrastinate on what matters most
The Procrastination Matrix · Tim Urban
Every behavior is driven by one of six universal human needs — identify yours to understand your patterns
Why We Do What We Do | TED Talks | Tony Robbins · Tony Robbins
Your imagined risk tolerance bears no resemblance to your actual response under pressure
Common Causes of Very Bad Decisions · Morgan Housel
Change perception, not reality, for greater impact at lower cost
Life Lessons from an Ad Man · Rory Sutherland
People don't follow the best evidence — they follow the most compelling narrative
How People Think · Morgan Housel
Attracting desired behavior with rewards
Two Wise Men Stories for Children Inspired from the Wit and - Vishal Khandelwal & S B Vallari · Unknown
Master self, story, philosophy, and team to achieve lasting greatness
The Diary of a CEO: The 33 Laws of Business and Life · Steven Bartlett
Document your failures systematically to normalize risk and accelerate learning
Adam Grant — The Man Who Does Everything · Adam Grant