Build a five-year relationship bank that pays dividends compounding annually for your entire career
The Sales Bible: The Ultimate Sales Resource · Jeffrey Gitomer
Build a blog that generates traffic for years, not just days, through compounding content investment
Inbound Marketing: Get Found Using Google, Social Media, and Blogs · Brian Halligan and Dharmesh Shah
Measure yield at each funnel stage per channel to find and fix your marketing ROI leaks
Inbound Marketing: Get Found Using Google, Social Media, and Blogs · Brian Halligan and Dharmesh Shah
Create buying frenzies through structured demand-building campaigns
Oversubscribed · Daniel Priestley
Convert endless responsibilities into completable projects
The PARA Method · Tiago Forte
Look beyond battles to win the war through long-term, multi-dimensional planning
The 33 Strategies of War (Joost Elffers Books) · Robert Greene
Seven marketing pieces that turn your BrandScript into revenue
Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen · Donald Miller
Victory through swift, decisive action that preserves your resources
The Art of War · Sun Tzu
Evaluate five constant factors before any competitive engagement
The Art of War · Sun Tzu
The willingness to take risks for the good of an unknown future
The Infinite Game · Simon Sinek
Five almost-free steps to implement your brand message and grow revenue
Building a StoryBrand - Clarify Your Message So Customers · Donald Miller
Seven story elements that clarify your brand message so customers listen
Building a StoryBrand - Clarify Your Message So Customers · Donald Miller
Adapt your claims and mechanisms based on how many competitors have preceded you
Breakthrough Advertising · Eugene Schwartz