Win by focusing on customer discrepancies, not on what your competitor is doing

The New Strategic Selling · Robert B. Miller, Stephen E. Heiman, and Tad Tuleja

Financial product complexity is often deliberate — opacity is the product

The Mortgage Trap Hitting Millions of Homeowners · Tarun Ramadorai

Stimulate evolutionary progress through high levels of experimentation, opportunistic action, and purposeful selection of what proves successful

Built to Last · Jim Collins & Jerry I. Porras

Force disclosure of true costs so informed comparison becomes effortless

Nudge: Improving Decisions About Health, Wealth, and Happiness · Richard H. Thaler & Cass R. Sunstein