Win by focusing on customer discrepancies, not on what your competitor is doing

The New Strategic Selling · Robert B. Miller, Stephen E. Heiman, and Tad Tuleja

We comply with people we like; six reliable triggers manufacture that liking automatically

Influence: Science and Practice · Robert B. Cialdini

Purge non-task thoughts during work sessions to convert effort into extraordinary results

How Arnold Schwarzenegger Won — Founders Podcast · Founders Podcast

The single greatest constrictor of human potential is the fear of what others think of you

Performance Psychologist: The Hidden Things That Are Keeping You From Being a High Performer · Michael Gervais

Escape competition by being impossible to replicate

Naval Ravikant — The Angel Philosopher (The Knowledge Project Ep. #18) · Naval Ravikant

The Cul-de-Sac Framework is based on the idea that dead-end situations can be avoided by being aw...

The Dip A Little Book That Teaches You When to Quit (and - Godin, Seth · Unknown

Investing within your circle of competence

Charlie Munger- Full Transcript of the Daily Journal Meeting 2020 · Oliver Sung

Understand the impact of government policy on industry structure

Competitive Strategy · Michael E. Porter

Understand industry evolution

Competitive Strategy · Michael E. Porter

Drive industry change

Competitive Strategy · Michael E. Porter

Understand delays in competitor reaction

Competitive Strategy · Michael E. Porter

Customers hire products to do specific jobs; segment by the job, not by customer demographics

The Innovator's Solution · Clayton M. Christensen & Michael E. Raynor

Double knowledge of self and opponent eliminates uncertainty in competition

The Art of War · Sun Tzu

Not knowing the rules can be your greatest competitive advantage.

The Trading Game: A Confession · Gary Stevenson

Treat your venture like an endurance race, not a sprint

Shoe Dog · Phil Knight

Navigate five distinct phases of technology market evolution from early market through tornado to...

Crossing the Chasm, 3rd Edition Marketing and Selling · Geoffrey A. Moore

Understanding interconnectedness

The Art of Learning & Living Life | Josh Waitzkin · Andrew Huberman

Embracing change

The Art of Learning & Living Life | Josh Waitzkin · Andrew Huberman

Harness demand-side economies of scale where each new user increases value for all others

Platform Revolution · Geoffrey G. Parker, Marshall W. Van Alstyne & Sangeet Paul Choudary

Verbally demonstrate HOW your product works to transform claims into conviction

Breakthrough Advertising · Eugene Schwartz