Adapt the teaching message to each stakeholder's specific goals, role, and economic context
The Challenger Sale: Taking Control of the Customer Conversation · Matthew Dixon and Brent Adamson
A data-derived taxonomy that reveals which rep type wins complex sales by a landslide
The Challenger Sale: Taking Control of the Customer Conversation · Matthew Dixon and Brent Adamson
Map six demand elasticities to find where AI expands markets and creates net-new jobs
The New Jobs AI Will Create — The AI Daily Brief: Artificial Intelligence News · The AI Daily Brief: Artificial Intelligence News
Three invisible forces that sabotage every valuation you will ever do
Session 1: Introduction to Valuation · Aswath Damodaran
The framework of recognition and fit involves finding the right pattern, and making judgements ba...
Teach Yourself To Think - Edward de Bono · Unknown
Your fast intuition runs the show while your slow reason sleeps
Daniel Kahneman: Putting Your Intuition on Ice (Knowledge Project) · Daniel Kahneman
Design decision environments that guide people toward better outcomes
Nudge: Improving Decisions About Health, Wealth, and Happiness · Richard H. Thaler & Cass R. Sunstein
Distinguish product innovations from strategy innovations to avoid blind spots
Loonshots · Safi Bahcall
Estimate the odds, update with evidence, and prepare for fat tails
The Great Mental Models, Volume 1 General Thinking Concepts · Shane Parrish & Rhiannon Beaubien
Human reasoning mechanisms designed for frequency information
Evolutionary Psychology The New Science of the Mind, · David M Buss
Women's tendency to underestimate men's commitment
Evolutionary Psychology The New Science of the Mind, · David M Buss
Men's tendency to overestimate women's sexual interest
Evolutionary Psychology The New Science of the Mind, · David M Buss
Combining tendencies
The Psychology of Human Misjudgment · Charlie Munger
Understanding human biases
The Psychology of Human Misjudgment · Charlie Munger
Understanding moral behavior and decision-making
Science & Health Benefits of Belief in God & Religion | Dr. David DeSteno · Andrew Huberman
Mental shortcuts
How to Speak Clearly & With Confidence | Matt Abrahams · Andrew Huberman
Prioritize real-world results over theoretical biochemical pathways.
Tools for Nutrition & Fitness | Dr. Layne Norton · Andrew Huberman
For complex decisions, distract your conscious mind and let unconscious processing find the answer
59 Seconds · Richard Wiseman
Identify and counteract the cognitive biases that destroy investment returns
A Random Walk Down Wall Street · Burton G. Malkiel
Buy one total stock market index fund and let compounding do the rest
The Simple Path to Wealth · JL Collins
Replace two-sided thinking with many-sided complexity to open minds on polarizing issues
Think Again: The Power of Knowing What You Don't Know · Adam Grant
First, do no harm -- the cost of intervention often exceeds the cost of inaction
Antifragile: Things That Gain from Disorder · Nassim Nicholas Taleb
Gain by removing, not adding -- subtraction beats addition under uncertainty
Antifragile: Things That Gain from Disorder · Nassim Nicholas Taleb
Determine when to trust gut feelings and when to demand data
Thinking, Fast and Slow · Daniel Kahneman
Harness fast intuition and slow reasoning to make better decisions
Thinking, Fast and Slow · Daniel Kahneman