Before entering a market, ask: is it big and interesting, can we make it better, and is it a good business to be in?
Michael Rubin on Building Fanatics Into a Billion-Dollar Empire (Boardroom cover story) · Boardroom (Rich Kleiman)
Win incumbent rights by guaranteeing the counterparty their peak earnings, then cut them into the ancillary markets they never monetized.
Michael Rubin on Building Fanatics Into a Billion-Dollar Empire (Boardroom cover story) · Boardroom (Rich Kleiman)
Buy brands people love that are attached to companies that are failing.
Jamie Salter on Brand Strategy & AI — Reuters Momentum (AC15) editorial interview · Reuters (interviewer: Arriana McLymore) — reupload via DWS News
What KIND actually competed on: a real product, honest packaging, ownership culture.
Daniel Lubetzky on School of Hard Knocks (full episode) · School of Hard Knocks Podcast
Apply Bitcoin's long-term thinking to every parenting decision for better outcomes
Making Bitcoin Babies: Sovereignty Starts in the Womb | Bitcoin 2026 — Bitcoin Magazine · Bitcoin Magazine
Every provider must offer a plain-vanilla baseline — the OTC moment for personal finance
The Mortgage Trap Hitting Millions of Homeowners · Tarun Ramadorai
Calm, context, and curiosity are the only defences against being manipulated by numbers.
Do We Need To Change Our Minds About Index Funds? · Tim Harford
Master theory, history, psychology, and business — then everything else follows
If You Understand This, You'll Never Fear a Market Crash Again · William J. Bernstein
Treat your house as quality-of-life storage, not as wealth creation.
The Investing & Crypto Expert: We Only Have 6 Years Until Everything Changes! · Raoul Pal
Precisely optimizing a misspecified objective is the catastrophe, not a step toward it
An AI Expert Warning: 6 People Are Quietly Deciding Humanity's Future! · Stuart Russell
AI creates cognitive labor abundance the same way NAFTA created manufacturing abundance: by hollowing out the social fabric
AI Expert: Here Is What The World Looks Like In 2 Years! · Tristan Harris
Identify physical resource constraints before the market reprices them and build portfolios around the bottleneck
All Time Highs Built On A Compute Shortage — Jordi Visser · Jordi Visser
Navigate the six predictable stages of business growth from startup to unicorn while using valuation knowledge to make better decisions at each phase
What's Your Business Worth? The Entrepreneur and Advisor's Guide to Discovering, Monitoring, and Optimizing Business Valuation · Michael M. Carter, Daniel Priestley, Scott Gabehart
Find magical solutions by abandoning naive logic in human affairs
Alchemy · Rory Sutherland
Measure learning effectiveness by the rate of mistaken assumptions revealed, not information consumed
Extend Your Mind · Tiago Forte
Discover how your best intentions may be shutting down smart people
The Accidental Diminisher | Liz Wiseman · Liz Wiseman
Stop slapping new marketing on old products — transform your entire organization
Meatball Sundae: Is Your Marketing out of Sync? · Seth Godin
Stop fighting thoughts and feelings—live by your values instead
The Happiness Trap · Russ Harris
Focus ruthlessly on the one or two goals that matter most
The 4 Disciplines of Execution · Chris McChesney, Sean Covey, Jim Huling
Use your everyday observations as an investment edge
One Up On Wall Street · Peter Lynch
If you are not saying hell yeah then say no to protect time for what truly matters
Derek Sivers — The Joys of an Un-Optimized Life · Derek Sivers
The ability to say good enough is a superpower — maximizers evaluate every option and feel worse about their choices
Derek Sivers — The Joys of an Un-Optimized Life, Finding Paths Less Traveled, Creating Tech Independence, Taking Giant Leaps, and Picking the Right Game of Life · Derek Sivers
Be remarkable or be invisible -- very good is the new mediocre
How to Get Your Ideas to Spread · Seth Godin
Reason up from fundamental truths rather than reasoning by analogy to convention
Entrepreneurs should follow their instincts · Steven Bartlett
Your real values are revealed by your behavior, not your words
The Guide to Personal Values · Mark Manson
Share how you make things, not just what you make
Show Your Work · Austin Kleon
Absorb transformative content in digestible pieces, not all at once
The Beginner's Guide to Zen Habits · Leo Babauta
Identify and ruthlessly eliminate the seven categories of waste that inflate costs without adding any value for the customer
Toyota Production System: Beyond Large-Scale Production · Taiichi Ohno
The more you chase pleasant feelings and avoid painful ones, the more you suffer — escaping requires recognizing that control strategies themselves build the trap
The Happiness Trap: How to Stop Struggling and Start Living · Russ Harris
A structured ten-task system for accelerating leadership transitions and reaching the break-even point faster
The First 90 Days, Updated and Expanded_Proven Strategies for Getting Up to Speed Faster and Smarter · Michael D. Watkins
Accelerate how quickly cash flows through your business so growth generates cash instead of consuming it.
Scaling Up · Verne Harnish
Four-step cycle that turns products into unbreakable habits
Hooked · Nir Eyal
Business exists to advance purpose, protect people, and generate profit, in that order
The Infinite Game · Simon Sinek
When good people do bad things and still believe they are good
The Infinite Game · Simon Sinek
Create products with astounding ingredients
From kitchen experiments to a nine-figure sale (Simple Mills CEO Katlin Smith) | Masters of Scale · Masters of Scale
Use everything
Master the Creative Process | Twyla Tharp · Andrew Huberman
Drink in moderation
Improving Male Sexual Health, Function & Fertility | Dr. Michael Eisenberg · Andrew Huberman
Prepare, don't waste
How to Improve Your Mobility, Posture & Flexibility | Dr. Kelly Starrett · Andrew Huberman
Every spike of pleasure triggers a mirror-image dip in pain -- manage both
How to Increase Motivation & Drive · Andrew Huberman
Build curation, reputation, and risk-sharing systems that make strangers trust each other
Platform Revolution · Geoffrey G. Parker, Marshall W. Van Alstyne & Sangeet Paul Choudary
Use natural sleep aids strategically as supplements to lifestyle changes, never as substitutes
Sleep Smarter · Shawn Stevenson
Ruthlessly eliminate debt by interest rate priority to unlock wealth building
The Simple Path to Wealth · JL Collins
First impressions set invisible anchors that shape every subsequent decision
Predictably Irrational · Dan Ariely
Build durable emotional associations that justify premium pricing for identical offerings
7 Powers · Hamilton Helmer
First, do no harm -- the cost of intervention often exceeds the cost of inaction
Antifragile: Things That Gain from Disorder · Nassim Nicholas Taleb
A complete solution to a narrow problem that creates your next customer
$100M Leads · Alex Hormozi