A branded set of ~30 individually-named training principles that turned tacit gym knowledge into teachable, ownable IP.
Brothers of Iron: Building the Weider Empire · Joe Weider, Ben Weider, Mike Steere
Build something so authentically yours that no one can compete with you
How to Get Rich — Naval · Naval
Finance depends on performance and narrative — remove the theater and the market ceases to exist
The Problem With Passive Investing Nobody Talks About · Philip Roscoe
AGI is not the inflection point — self-evolving AI that improves its own architecture is
Ex-Google Exec (WARNING): The Next 15 Years Will Be Hell Before We Get To Heaven! · Mo Gawdat
AGI is a meta-advantage that compounds across every competitive domain simultaneously
AI Expert: Here Is What The World Looks Like In 2 Years! · Tristan Harris
Your self-concept is layers of stories not facts and peeling them back is how you change
"EVERYTHING You Think You Know About Yourself Is WRONG!" (How To Find Yourself) | Mark Manson · Mark Manson
Capture ideas on physical cards to build a personal library of wisdom
Ryan Holiday Returns (Full Episode) | The Tim Ferriss Show · Ryan Holiday
A seven-part story structure that clarifies brand messaging so customers listen, engage, and buy
Building a StoryBrand 2.0: Clarify Your Message So Customers Listen · Donald Miller
Link new habits to existing ones using the formula: After X, I will Y
Habit Stacking · James Clear
Problem-Agitate-Solution: the most reliable sales formula ever
The Ultimate Guide to Copywriting Formulas · Joanna Wiebe
The heart of strategy is choosing your playing field and defining how you will win on it
Playing to Win_ How Strategy Really Works · A.G. Lafley & Roger Martin
Performance is limited by the weakest link; fix all links or fix none
Good Strategy/Bad Strategy:The difference and why it matters · Rumelt, Richard
Eight sections that turn your website into a sales machine
Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen · Donald Miller
Align processes, structure, and culture around the customer's job
Competing Against Luck: The Story of Innovation and Customer Choice · Clayton M. Christensen, Taddy Hall, Karen Dillon, David S. Duncan
Align philosophy, principles, methods, and tools into one coherent system
The Toyota Production System Journey: The Continuously Changing Features of TPS and Lean Thinking · Noboru Takeuchi
Assess where you are, define where to go, close the gap systematically
The Toyota Production System Journey: The Continuously Changing Features of TPS and Lean Thinking · Noboru Takeuchi
Six principles for designing any decision environment effectively
Nudge: Improving Decisions About Health, Wealth, and Happiness · Richard H. Thaler & Cass R. Sunstein
Manners outweigh laws, and laws outweigh geography, in sustaining institutions
Democracy in America — Volume 1 · Alexis de Tocqueville
Mistakes made during DNA copying lead to aging
Lifespan Why we age{u2014}and why we don't have to · David A Sinclair
A four-step preparation system that guarantees you know more about the product than anyone else
The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells · Robert W. Bly
A five-step formula that moves readers from attention to action through structured persuasion
The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells · Robert W. Bly
Earn free traffic through relationships, then scale with paid ads
Traffic Secrets · Russell Brunson
Adopt a superior business model that incumbents cannot copy without damaging their existing business
7 Powers · Hamilton Helmer
Strengthen any headline idea by reshaping how it is expressed, not what it says
Breakthrough Advertising · Eugene Schwartz
Adapt your claims and mechanisms based on how many competitors have preceded you
Breakthrough Advertising · Eugene Schwartz