5 results for “customer intimacy”
Showing 1–5
MKTThe Wiefels Technology Adoption Market Development Strategy
Read →Navigate the Technology Adoption Life Cycle by matching your strategy to your market's current development phase from early market through tornado to main street
The Chasm Companion: A Fieldbook to Crossing the Chasm · Paul Wiefels
STRTechnology Adoption Life Cycle Strategy
Read →Match your marketing strategy to the specific phase of technology adoption you are in
Inside the Tornado · Geoffrey A. Moore
MKTShared Fantasies Framework
Read →Customer intimacy
Inside the Tornado: Marketing Strategies From Silicon Valley's Cutting Edge · Geoffrey A. Moore
MKTMain Street Market Competition Framework
Read →Focus on customer intimacy and operational excellence
Inside the Tornado: Marketing Strategies From Silicon Valley's Cutting Edge · Geoffrey A. Moore
STRValue Disciplines Framework
Read →Focus on core competencies
Inside the Tornado: Marketing Strategies From Silicon Valley's Cutting Edge · Geoffrey A. Moore