Nineteen emotional and rational forces that cause people to buy—and how to uncover them
The Sales Bible: The Ultimate Sales Resource · Jeffrey Gitomer
We comply with people we like; six reliable triggers manufacture that liking automatically
Influence: Science and Practice · Robert B. Cialdini
Stay a beginner on purpose — there's only room for improvement
Scared to try something new? Daredevil @MichelleKhare says embrace an amateur’s mindset #TEDTalks · TED
Price strategically by creating value first, communicating it effectively, structuring prices to capture it, and managing competition through policy rather than reaction
The Strategy and Tactics of Pricing: A Guide to Growing More Profitably · Thomas T. Nagle, Georg Muller, and Evert Gruyaert
Leverage cognitive biases ethically to create genuine improvements in customer experience
How Your Brain Gets Tricked By Clever Marketing - Rory Sutherland (4K) · Rory Sutherland
Solve problems by understanding psychological reality not just logical reality
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life · Rory Sutherland
Find where small changes in context create disproportionate value shifts
Dirty Little Marketing Secrets That Always Work - Rory Sutherland (4K) · Rory Sutherland
Create buying frenzies through structured demand-building campaigns
Oversubscribed · Daniel Priestley
Turn your largest expense into a strategic advantage
Scaling Up Compensation · Verne Harnish & Sebastian Ross
People suffer more from not knowing than from bad news itself
Perspective is everything · Rory Sutherland
Market to others as you want to be marketed to
Simple Marketing for Smart People The One Question You Need - Billy Broas & Tiago Forte · Unknown
Educate prospects to make informed decisions
Simple Marketing for Smart People The One Question You Need - Billy Broas & Tiago Forte · Unknown
Three psychological ingredients
Scorecard Marketing by Daniel Priestley · Unknown
Understand why people buy
Scorecard Marketing by Daniel Priestley · Unknown
Channel the fear that everything can disappear tomorrow into vigilance
Shoe Dog · Phil Knight
Grow aggressively by leveraging every dollar while managing existential risk
Shoe Dog · Phil Knight
Map your market by understanding the five psychographic profiles that determine how technology ge...
Crossing the Chasm, 3rd Edition Marketing and Selling · Geoffrey A. Moore
Your perception of time is a construct -- knowing how it distorts gives you an edge.
Your Brain Is a Time Machine The Neuroscience and Physics · Dean Buonomano
Us vs Them
How to Make Better Decisions | Dr. Michael Platt · Andrew Huberman
Ruthlessly eliminate debt by interest rate priority to unlock wealth building
The Simple Path to Wealth · JL Collins
Surviving the darkest moments of leadership when nothing is working
The Hard Thing About Hard Things · Ben Horowitz
A comprehensive preparation document that synthesizes all tactics into a battle plan for any negotiation.
Never Split the Difference · Chris Voss
Repeat the last one to three critical words to build rapport and extract information without asking a single question.
Never Split the Difference · Chris Voss
A systematic approach to building large commitments from small initial agreements. Based on
Influence: The Psychology of Persuasion · Robert Cialdini
Once people make a choice or take a stand, they encounter personal and interpersonal pressure to
Influence: The Psychology of Persuasion · Robert Cialdini
Take something away, lower the price, ask 'how about now?' — never offer the same thing for cheaper.
$100M Money Models · Alex Hormozi