Define the exact customer you can best serve so you stop wasting time on the rest

The New Strategic Selling · Robert B. Miller, Stephen E. Heiman, and Tad Tuleja

Assert and maintain momentum throughout the sale — assertively, not aggressively

The Challenger Sale: Taking Control of the Customer Conversation · Matthew Dixon and Brent Adamson

Trust emerges when people believe you are driven by something beyond your own self-gain.

Start With Why: How Great Leaders Inspire Everyone to Take Action · Simon Sinek

Design a customer-centric pipeline from lead generation through qualification to close

Traction · Gabriel Weinberg & Justin Mares