23 results for demand creation
Showing 1–23
ENTThe Asymmetrical Six-Stage Indie Publishing Process
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Publish professional-quality books independently by following a complete six-stage process from writing through audience building

Asymmetrical Guide to Publishing an Indie Book · Asymmetrical Press

MINDCharismatic Mental State Creation
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Deliberately engineer the internal emotional states that produce authentic charismatic behavior

The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism · Olivia Fox Cabane

FINThe Algebra of Wealth
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Rich is having passive income greater than your burn—wealth is a ratio, not a number

The Algebra of Wealth · Scott Galloway

MKTThe Four Forces for Weird
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Embracing individuality

We Are All Weird: The Myth of Mass and the End of Compliance · Godin, Seth

FINThe Volatility Framework
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Price fluctuations

The Bitcoin Standard · Saifedean Ammous

FINThe Conservative Monetary Policy Framework
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Limited supply

The Bitcoin Standard · Saifedean Ammous

STRMarket Type Analysis
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Determine whether you are entering an existing market, creating a new market, or resegmenting an existing market to choose the right strategy

The Four Steps to the Epiphany · Steve Blank

ENTCustomer Discovery
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Get out of the building to test whether your hypotheses about customers and their problems are correct

The Four Steps to the Epiphany · Steve Blank

ENTThe Customer Development Process
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Four iterative steps to find and validate a scalable business model before scaling the company

The Four Steps to the Epiphany · Steve Blank

LEADThe Command-and-Control Strategy
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Lead through structure, protege-placement, and streamlined communication

The 33 Strategies of War (Joost Elffers Books) · Robert Greene

LEADThe Corporate Athlete Training System
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Train for business performance with the same rigor as elite athletes

The Power of Full Engagement · Jim Loehr & Tony Schwartz

STRThe Noncustomer Analysis
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Your biggest growth opportunity is the people who refuse to buy from you

Blue Ocean Strategy From Theory to Practice - W Chan Kim, Renée Mauborgne · W. Chan Kim, Renee Mauborgne

MINDThe Reconstructionist View of Strategy
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Market boundaries are mental constructs, not physical constraints

Blue Ocean Strategy From Theory to Practice - W Chan Kim, Renée Mauborgne · W. Chan Kim, Renee Mauborgne

STRThe Three Characteristics Test (Focus, Divergence, Tagline)
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Test your strategy for commercial viability with three visual criteria

Blue Ocean Strategy From Theory to Practice - W Chan Kim, Renée Mauborgne · W. Chan Kim, Renee Mauborgne

STRThe Four Actions Framework (ERRC)
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Eliminate, Reduce, Raise, Create: four moves to break the value-cost trade-off

Blue Ocean Strategy From Theory to Practice - W Chan Kim, Renée Mauborgne · W. Chan Kim, Renee Mauborgne

STRBlue Ocean vs. Red Ocean Thinking
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Stop competing in bloody waters; create uncontested market space instead

Blue Ocean Strategy From Theory to Practice - W Chan Kim, Renée Mauborgne · W. Chan Kim, Renee Mauborgne

MKTStarving Crowd / Market Selection Framework
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Starving Crowd / Market Selection Framework

$100M Offers: How To Make Offers So Good People Feel Stupid Saying No · Alex Hormozi

STRUpmarket Migration and Vacuum Creation Pattern
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Recognize the gravitational pull toward premium markets that leaves you vulnerable from below

The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail · Clayton M. Christensen

STRThe Responsibility of Business (Revised)
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Business exists to advance purpose, protect people, and generate profit, in that order

The Infinite Game · Simon Sinek

ENTSolar Energy Market Opportunity Identification
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Identify opportunities in solar energy

Elon Musk Tesla, SpaceX, and the Quest for a Fantastic · Ashlee Vance

PRODThe Skillbatical Life Design
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Redesign careers around periodic renewal rather than linear decline to retirement

Lifespan · David A. Sinclair

PRODThe Minimalist Technology Screen
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A three-question filter to decide which technologies deserve a place in your life

Digital Minimalism · Cal Newport

FINProductize Yourself
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Combine your unique self with scalable products to create wealth nobody else can replicate

The Almanack of Naval Ravikant: A Guide to Wealth and Happiness · Eric Jorgenson