Close only business where both sides win—or lose both the deal and your reputation long-term
The New Strategic Selling · Robert B. Miller, Stephen E. Heiman, and Tad Tuleja
Three-test policy design that unlocks investment in technologies needing a full investment cycle to mature.
4 Hard Truths About Capitalism and Climate · Steve Howard
Headline fiscal numbers overstate real impact — always find the net after behavioural and compensating effects
Top Finance Experts React to the UK Budget 2024 · Paul Johnson & Claer Barrett
Interest is crystallised impatience — the inescapable price tag on every transaction across time
The Interest Rate Crisis Has Just Begun · Edward Chancellor
Read every asset class through the interest rate that prices it.
The Truth About Investing · Patrick Boyle
Value any new monetary asset by sizing the savings premium it can absorb from incumbents
Why Bitcoin Will Eat the Biggest Market on Earth — Robin Seyr · Robin Seyr
Connect compelling stories to rigorous numbers to make better investment and business decisions
Aswath Damodaran: “World Order is Coming Apart” | Prof G Markets · Aswath Damodaran
Balanced exposure
Engineering Targeted Returns and Risks · Bridgewater Associates, LP
Commit now to save more later by linking increases to future raises
Nudge: Improving Decisions About Health, Wealth, and Happiness · Richard H. Thaler & Cass R. Sunstein
Calculate true business worth
Berkshire Hathaway Shareholder Letter 1989 · Warren Buffett
Evaluate future income
How to Get Rich Without Getting Lucky · Naval Ravikant
Four determinants that establish what any stock is fundamentally worth
A Random Walk Down Wall Street · Burton G. Malkiel
Only invest when the price is significantly below calculated intrinsic value
The Intelligent Investor · Benjamin Graham
FREE is not just a price -- it is an emotional trigger that overrides rational calculation
Predictably Irrational · Dan Ariely
Give products or services free if customers commit to buying more over time — the easiest sale anyone can close.
$100M Money Models · Alex Hormozi
Give an irresistible bonus for signing up for recurring billing — the bonus should be worth more than the first payment.
$100M Money Models · Alex Hormozi
Take something away, lower the price, ask 'how about now?' — never offer the same thing for cheaper.
$100M Money Models · Alex Hormozi
Credit previous purchases toward your next offer — turning past spending into future buying power.
$100M Money Models · Alex Hormozi
Give people a choice to pay full-price later or pay a discounted price now — removing all risk while maximizing upfront cash.
$100M Money Models · Alex Hormozi
Advertise something free or discounted as a decoy, then present a premium offer side-by-side that looks like an obvious better deal.
$100M Money Models · Alex Hormozi