A five-part verbal formula that gets VITO interested in eight seconds or less

Getting to VITO (The Very Important Top Officer) · Anthony Parinello

Get eyebrows up in sixty seconds with three did-you-know questions and the word imagine

Intrigue - How to Create Interest and Connect with Anyone · Sam Horn

Prepare your company like a Boy Scout before hitting the fundraising trail so that nothing slows down or kills your deal

Venture Deals: Be Smarter than your Lawyer and Venture Capitalist · Brad Feld & Jason Mendelson

A one-page document that organizes your entire brand narrative into a clear, repeatable message using all seven story elements.

Building a StoryBrand · Donald Miller

Look beyond battles to win the war through long-term, multi-dimensional planning

The 33 Strategies of War (Joost Elffers Books) · Robert Greene

A single memorable statement that makes people want to know more

Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen · Donald Miller

Five things every website must include to convert browsers into buyers

Building a StoryBrand - Clarify Your Message So Customers · Donald Miller

Seven story elements that clarify your brand message so customers listen

Building a StoryBrand - Clarify Your Message So Customers · Donald Miller