Score leads by engagement signals and nurture the unready until they're sales-qualified

Inbound Marketing: Get Found Using Google, Social Media, and Blogs · Brian Halligan and Dharmesh Shah

Five structural elements that turn any executive letter into a 45-87% appointment generator

Getting to VITO (The Very Important Top Officer) · Anthony Parinello

Arrive at VITO's phone call as an expected contact, not a cold interruption

Getting to VITO (The Very Important Top Officer) · Anthony Parinello

Guide readers from attention through desire to action in four steps

The Copyhackers Guide to Conversion Copywriting · Joanna Wiebe

Problem-Agitate-Solution: the most reliable sales formula ever

The Ultimate Guide to Copywriting Formulas · Joanna Wiebe

Seven marketing pieces that turn your BrandScript into revenue

Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen · Donald Miller

Build anticipation like a blockbuster movie premiere for maximum launch impact

The $100 Startup · Chris Guillebeau

81% of sales happen after the fifth contact; automate the follow-up

Traffic Secrets · Russell Brunson

End every workday with a complete shutdown protocol to recharge for deep work

Deep Work · Cal Newport

Run cheap, fast, quantitative tests to find which channel can move the needle

Traction · Gabriel Weinberg & Justin Mares