Three public data sources let you model a septic market before spending a dollar on entry

Owned and Operated: Why Septic is the Most Underrated Business in America (Epic Septic) · John Wilson

Build living culture through deliberate hiring and repeated leader behavior

UpFlip Ep222: College Hunks $300M/yr (Nick Friedman) — The UpFlip Podcast · The UpFlip Podcast

Every business owner contains three personalities at war with each other

The E-Myth Revisited · Michael E. Gerber

Design your business model around market size, distribution, high gross margins, and network effects.

Blitzscaling · Reid Hoffman & Chris Yeh

Stop being an employee of your business and become its architect

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It · Michael E. Gerber

Build your business as if you'll franchise it 5,000 times

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It · Michael E. Gerber

Managers make widgets; leaders make change

Tribes: We Need You to Lead Us · Seth Godin

Leverage your skills strategically to reach more people or new audiences without cloning

The $100 Startup · Chris Guillebeau

Adopt a superior business model that incumbents cannot copy without damaging their existing business

7 Powers · Hamilton Helmer