Unite building and selling—in one person or two founders—to create an unstoppable venture
How to Get Rich — Naval · Naval
Opportunities become more desirable as they become less available; restriction triggers desire
Influence: Science and Practice · Robert B. Cialdini
People follow the lead of similar others, especially when uncertain about the right action
Influence: Science and Practice · Robert B. Cialdini
Make a large ask first so your real request looks like a generous concession.
Influence: Science and Practice · Robert B. Cialdini
When uncertain, look left and right; what others do becomes the best evidence of what you should do.
Influence: Science and Practice · Robert B. Cialdini
Give first to obligate; the rule runs deeper than liking, culture, or rational self-interest.
Influence: Science and Practice · Robert B. Cialdini
Entrepreneurial resilience is a class privilege, not a mindset — the gradient determines who can iterate to success
Labour MP: This Budget Just Tax The Rich! · Liam Byrne
Projecting unshakeable confidence in markets while internally collapsing accelerates the damage
The Rogue Trader Who Lost £862 Million · Nick Leeson
Map every capital raise to the governance control you surrender at each rung
SIMON DIXON REVEALS How The Banking System Turned You Into a DEBT SLAVE — Simply Bitcoin · Simply Bitcoin
Every venture deal term maps to economics or control - master both to negotiate from strength
Venture Deals - Feld and Mendelson · Brad Feld and Jason Mendelson
Every venture deal term maps to economics or control - master both to negotiate from strength
Venture Deals (Feld & Mendelson) · Brad Feld and Jason Mendelson
Every venture deal term maps to economics or control - master both to negotiate from strength
Venture Deals by Brad Feld and Jason Mendelson · Brad Feld and Jason Mendelson
Every venture deal term maps to economics or control - master both to negotiate from strength
Venture Deals · Brad Feld and Jason Mendelson
Build a profitable sustainable business by rejecting growth-at-all-costs and embracing intentional constraints
Jason Fried Interview | The Tim Ferriss Show (Podcast) · Jason Fried
Drive real value through talent, introductions, and existential counsel
20VC — Vinod Khosla on Venture Assistance, Bold Bets, and What VCs Get Wrong · Vinod Khosla
People don't follow the best evidence — they follow the most compelling narrative
How People Think · Morgan Housel
Default dead plus slow growth plus no time equals company death
Default Alive or Default Dead · Paul Graham
Prepare your company like a Boy Scout before hitting the fundraising trail so that nothing slows down or kills your deal
Venture Deals: Be Smarter than your Lawyer and Venture Capitalist · Brad Feld & Jason Mendelson
Understanding how VCs get paid, how their funds work, and what drives their behavior gives founders an information advantage
Venture Deals: Be Smarter than your Lawyer and Venture Capitalist · Brad Feld & Jason Mendelson
Competition is power: the number of interested VCs determines your negotiating position more than any tactic
Venture Deals: Be Smarter than your Lawyer and Venture Capitalist · Brad Feld & Jason Mendelson
The eight-page document that determines your company's future comes down to economics and control
Venture Deals: Be Smarter than your Lawyer and Venture Capitalist · Brad Feld & Jason Mendelson
Four external forces — scarcity, urgency, bonuses, and guarantees — that multiply the perceived value and desirability of your core offer without changing the offer itself.
$100M Offers · Alex Hormozi
Set an impossibly ambitious goal to unlock creativity and transform your tribe
The Tribes Casebook A companion to TRIBES - Seth Godin · Seth Godin & Triiibes Community
Stress-test your tribe before crisis reveals its weak points
The Tribes Casebook A companion to TRIBES - Seth Godin · Seth Godin & Triiibes Community
Investing for extreme outliers in a world of 1000x outcome variation.
Black Swan Farming · Paul Graham
Adapt your identity and skills to survive and thrive in any environment.
Transform Pain & Trauma Into Creative Expression | David Choe · Andrew Huberman
See the difference your work makes to stay energized and avoid compassion fatigue
Give and Take · Adam Grant
Treat rejection as market intelligence, not as a verdict on your idea
Masters of Scale · Reid Hoffman
Design questions that invite 'No' to give your counterpart feelings of safety, control, and autonomy.
Never Split the Difference · Chris Voss
Cialdini's observation that the most effective compliance professionals do not rely on a single
Influence: The Psychology of Persuasion · Robert Cialdini
A systematic approach to building large commitments from small initial agreements. Based on
Influence: The Psychology of Persuasion · Robert Cialdini
Set goals that create gut-punch emotional reactions, not just technically impressive milestones
Elon Musk · Walter Isaacson