A systematic evaluation of 17+ value capture models to choose or innovate the framework by which your venture extracts revenue from the value it creates for customers.

Disciplined Entrepreneurship · Bill Aulet

Set pricing for pragmatists and choose channels that deliver the whole product

Crossing the Chasm, 3rd Edition · Geoffrey A. Moore

Anticipate how your industry will change and position for future structure

Competitive Strategy: Techniques for Analyzing Industries and Competitors · Michael E. Porter

Adapt your claims and mechanisms based on how many competitors have preceded you

Breakthrough Advertising · Eugene Schwartz