The three signals Lubetzky looks for in a founder — and the order he learned them in.

Daniel Lubetzky on School of Hard Knocks (full episode) · School of Hard Knocks Podcast

Nurture gently when creating then edit ruthlessly — never mix the two phases

Jerry Seinfeld — A Comedy Legend Systems, Routines, and Methods for Success · Jerry Seinfeld

Your natural self-centered programming runs your life unless you consciously override it

This is Water · David Foster Wallace

Improvement is eternal and infinite; build a system where every person, every day, surfaces problems and makes things a little better

Toyota Production System: Beyond Large-Scale Production · Taiichi Ohno

Profile your target's hidden needs to tailor your influence approach

The Art Of Seduction (The Robert Greene Collection) · Robert Greene

Choose rivals who make you better, not enemies who make you bitter

The Infinite Game · Simon Sinek

Play to keep playing, not to win

The Infinite Game · Simon Sinek

The expertise that made you successful last time will make you fail next time

Masters of Scale · Reid Hoffman