Exploit mandatory product replacement cycles to generate project revenue from existing accounts

Owned and Operated: I Have $5M, Do I Buy an HVAC Company or a Security Business? · John Wilson

Enter a market whose biggest cost is customer acquisition — when you already own the customers.

Michael Rubin on Building Fanatics Into a Billion-Dollar Empire (Boardroom cover story) · Boardroom (Rich Kleiman)

Rewire the pain and pleasure your nervous system links to a behavior, using a repeatable six-step conditioning process.

Awaken the Giant Within · Tony Robbins

Redesign who you are to change what you do automatically

Level Up · Rob Dial

Treat your beliefs as hypotheses and continuously update them with new data

The Cook and the Chef: Musk's Secret Sauce · Tim Urban

Almost nothing is objectively true — choose beliefs that help you become who you want to be

Derek Sivers — The Joys of an Un-Optimized Life, Finding Paths Less Traveled, Creating Tech Independence, Taking Giant Leaps, and Picking the Right Game of Life · Derek Sivers

Stick with the old product architecture

Inside the Tornado: Marketing Strategies From Silicon Valley's Cutting Edge · Geoffrey A. Moore

Scaling 4DX

Covey, Sean - The 4 Disciplines of Execution · Covey, Sean

Deterrence and Strategic Thinking

The Art of Strategy: A Game Theorist's Guide to Success in Business and Life · Dixit, Avinash K.

Remove yourself as the bottleneck by building a management layer with long-term incentives that aligns their interests with the company's growth.

Built to Sell · John Warrillow

Transform an abstract target market into a concrete, real person whose prioritized needs and complete product journey drive every decision your team makes.

Disciplined Entrepreneurship · Bill Aulet

Remove confusion with a process plan and alleviate fear with an agreement plan

Building a StoryBrand - Clarify Your Message So Customers · Donald Miller