Five structural elements that turn any executive letter into a 45-87% appointment generator

Getting to VITO (The Very Important Top Officer) · Anthony Parinello

Fix the right business problem at the right time using a needs-based pyramid

Fix This Next · Mike Michalowicz

Map tech giants to the human instincts they exploit for profit

How Amazon, Apple, Facebook and Google manipulate our emotions · Scott Galloway

Map products to primal human instincts for massive market dominance

How Amazon, Apple, Facebook and Google Manipulate Our Emotions · Scott Galloway

A step-by-step guide to successfully commercializing technology your best customers do not want

The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail · Clayton M. Christensen