Strip distractions, match the promise, and build trust to convert visitors to leads
Inbound Marketing: Get Found Using Google, Social Media, and Blogs · Brian Halligan and Dharmesh Shah
Your voice, your notes, and your videos will mean more to your children than your crypto — plan both.
68% of People Are Making This Expensive Mistake · Sam Grice
The best feedback combines caring personally about someone with the courage to challenge them directly
Radical Candor In 6 Minutes With Kim Scott · Kim Scott
Evaluate opportunities by multiplying profit potential by time freedom rather than revenue alone
3 Profitable Business Ideas From A Private Equity Guy | Sahil Bloom (#384) · Sahil Bloom
Replace overthinking with immediate action by starting before you feel ready
Million Dollar Weekend · Noah Kagan
Evaluate your career resilience against three forces reshaping the economy
A Whole New Mind: Why Right-Brainers Will Rule the Future · Daniel H. Pink
Choose uncertain opportunity over guaranteed misery every time
The Man That Makes Millionaires - Turn 100 to 10k With This Step By Step Formula · Alex Hormozi
Rise of creative work
A Whole New Mind · Pink, Daniel H.
When the future is uncertain, let strategy emerge through learning; when the path is clear, execute deliberately
The Innovator's Solution · Clayton M. Christensen & Michael E. Raynor
Customers hire products to do specific jobs; segment by the job, not by customer demographics
The Innovator's Solution · Clayton M. Christensen & Michael E. Raynor
Rare and valuable skills are the currency you trade for a career you love
So Good They Can't Ignore You: Why Skills Trump Passion in the Quest for Work You Love · Cal Newport
Focus on what you can offer the world, not what the world can offer you
So Good They Can't Ignore You: Why Skills Trump Passion in the Quest for Work You Love · Cal Newport
Your walkaway power is your real negotiating power
Getting to Yes: Negotiating an agreement without giving in · Roger Fisher & William Ury
Five sources of insight for discovering unmet jobs in the wild
Competing Against Luck: The Story of Innovation and Customer Choice · Clayton M. Christensen, Taddy Hall, Karen Dillon, David S. Duncan
Build a resume of experiences that gets your product hired every time
Competing Against Luck: The Story of Innovation and Customer Choice · Clayton M. Christensen, Taddy Hall, Karen Dillon, David S. Duncan
Map customer needs and your offering on one visual page
Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer) · Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith
Restructure any job to generate intrinsic motivation and enjoyment
Flow: The Psychology of Optimal Experience · Mihaly Csikszentmihalyi
Prepare quickly, find your first customer, then go all in
What's Your Dream? · Simon Squibb
The willingness to take risks for the good of an unknown future
The Infinite Game · Simon Sinek
The willingness to blow up your own business to advance the Cause
The Infinite Game · Simon Sinek
Prioritize the human fuel before the financial fuel
The Infinite Game · Simon Sinek
A four-part statement that makes people want your business card
Building a StoryBrand - Clarify Your Message So Customers · Donald Miller
Start with the smallest possible action you can control and build from there.
How to Make Yourself Unbreakable | DJ Shipley · Andrew Huberman
Use L-tyrosine, PEA, and caffeine strategically, not chronically
Controlling Your Dopamine for Motivation, Focus & Satisfaction · Andrew Huberman
Prepare multiple versions of your self-introduction tailored to each audience
How to Talk to Anyone · Leil Lowndes
Master the two emotions that control most people's financial lives.
Rich Dad Poor Dad · Robert T. Kiyosaki
Choose jobs for the skills they teach, not the paycheck they offer.
Rich Dad Poor Dad · Robert T. Kiyosaki
Identify and protect the single core function your business's success hinges on
Clockwork · Mike Michalowicz
If it isn't a clear 90 out of 100, it's a zero. Eliminate the merely good.
Essentialism · Greg McKeown
Secure exclusive access to a value-creating asset that competitors cannot obtain at any price
7 Powers · Hamilton Helmer
Channel existing market desire onto your product instead of trying to create demand
Breakthrough Advertising · Eugene Schwartz
How to get your first customers by reaching out to people who already know you
$100M Leads · Alex Hormozi