Write blog posts that sketch two points and let the reader leap between them
Seth Godin - Coaching Tim on Overcoming Resistance, Lessons from Isaac Asimov, Writing Secrets · Seth Godin
Follow a systematic 32-step process from research to revision for sales pages
The Copyhackers Guide to Conversion Copywriting · Joanna Wiebe
Present the problem, agitate until it hurts, then offer your solution
The Copyhackers Guide to Conversion Copywriting · Joanna Wiebe
Capture knowledge on physical cards to build a searchable idea library for creative work
The Notecard System · Ryan Holiday
Problem-Agitate-Solution: the most reliable sales formula ever
The Ultimate Guide to Copywriting Formulas · Joanna Wiebe
Expand desire by presenting continually new images of satisfaction through your product
Breakthrough Advertising · Eugene Schwartz