AI replaces augmented workers before it replaces humans — the transition is the danger zone

Ex-Google Officer Speaks Out On The Dangers Of AI! - Mo Gawdat · Mo Gawdat

Market by serving the smallest group that can sustain you, not by reaching the largest audience possible

This Is Marketing · Seth Godin

Stop slapping new marketing on old products — transform your entire organization

Meatball Sundae: Is Your Marketing out of Sync? · Seth Godin

Understand which era of change you are operating in to choose the right strategy

The tribes we lead - Seth Godin · Seth Godin

Find the obsessives first and let them spread your idea to the mainstream

How to get your ideas to spread · Seth Godin

Reach the 15-18% who share your beliefs first; the pragmatic majority will follow.

Start With Why: How Great Leaders Inspire Everyone to Take Action · Simon Sinek