3 results for “nonconsumption”
Showing 1–3
INNNew-Market vs Low-End Disruption
Read →Two distinct paths to disruptive growth: compete against nonconsumption or attack overserved customers at the bottom
The Innovator's Solution · Clayton M. Christensen & Michael E. Raynor
INNJob Hunting Strategy
Read →Five sources of insight for discovering unmet jobs in the wild
Competing Against Luck: The Story of Innovation and Customer Choice · Clayton M. Christensen, Taddy Hall, Karen Dillon, David S. Duncan
INNJobs to Be Done Framework
Read →Innovate by understanding the progress customers are trying to make
Competing Against Luck: The Story of Innovation and Customer Choice · Clayton M. Christensen, Taddy Hall, Karen Dillon, David S. Duncan