2 results for “nudge theory”
Showing 1–2
INNThe Interface Determines Behavior Model
Read →

Design the choice interface to shape behavior without changing minds

Life Lessons from an Ad Man - Rory Sutherland · Rory Sutherland

PRODNUDGES Checklist (iNcentives, Understand mappings, Defaults, Give feedback, Expect error, Structure complex choices)
Read →

Six principles for designing any decision environment effectively

Nudge: Improving Decisions About Health, Wealth, and Happiness · Richard H. Thaler & Cass R. Sunstein