Virtual ride-along coaches follow every new tech for 30-60 days, curating the real-job learning that onboarding alone cannot deliver
Owned and Operated: He Built a $100M HVAC Business (Chad Peterman, Peterman Brothers) · John Wilson
Build best-in-class connectivity and data into the live venue ahead of the curve — even when peers call it a distraction — because the in-person experience has to out-compete an ever-improving living room.
Sports in 2045: Ahead of the Curve with Jonathan Kraft and Mark Shapiro (MIT Sloan SSAC 2025) · MIT Sloan Sports Analytics Conference
Eliminate service failures by defining non-negotiables that protect every touchpoint.
UpFlip Ep222: College Hunks $300M/yr (Nick Friedman) — The UpFlip Podcast · The UpFlip Podcast
When big expensive things are brilliant but small details are catastrophic
Sweat the small stuff · Rory Sutherland
Break growth into engines, turbo boosts, lubricants, and fuel
How to Build Products Users Love · Lenny Rachitsky
A structured ten-task system for accelerating leadership transitions and reaching the break-even point faster
The First 90 Days, Updated and Expanded_Proven Strategies for Getting Up to Speed Faster and Smarter · Michael D. Watkins
A three-part process — the Reckoning, the Rumble, and the Revolution — for getting back up after failure with more wisdom and wholeheartedness
Dare to Lead · Brené Brown
Pay your team well while keeping every session profitable
Profit First for Therapists · Julie Herres
Design decision environments that guide people toward better outcomes
Nudge: Improving Decisions About Health, Wealth, and Happiness · Richard H. Thaler & Cass R. Sunstein
Don't manage people -- create a game worth playing
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It · Michael E. Gerber
Know exactly what your business must earn to support your life
Profit First for Real Estate Investing · David Richter
Three-step method to discover what hooks users and replicate it at scale
Hooked · Nir Eyal
Replace mission statements with living stories that align every stakeholder
Building a StoryBrand - Clarify Your Message So Customers · Donald Miller
Eight proven strategies to solve the platform cold-start problem and reach critical mass
Platform Revolution · Geoffrey G. Parker, Marshall W. Van Alstyne & Sangeet Paul Choudary
Every business runs on four stages: Attract, Convert, Deliver, and Collect
Clockwork · Mike Michalowicz
A systematic approach to building large commitments from small initial agreements. Based on
Influence: The Psychology of Persuasion · Robert Cialdini
People prefer to say yes to individuals they know and like. Five key factors drive liking: physical
Influence: The Psychology of Persuasion · Robert Cialdini
Once people make a choice or take a stand, they encounter personal and interpersonal pressure to
Influence: The Psychology of Persuasion · Robert Cialdini
Make it cost more to leave than to stay — waive the setup fee only if they commit long-term.
$100M Money Models · Alex Hormozi
Give an irresistible bonus for signing up for recurring billing — the bonus should be worth more than the first payment.
$100M Money Models · Alex Hormozi
Start for free, but pay penalties if you don't meet the criteria — turning 'no' into 'let me try.'
$100M Money Models · Alex Hormozi