2 results for “ownership bias”
Showing 1–2
MKTThe Behavioral Economics Marketing Toolkit
Read →Leverage cognitive biases ethically to create genuine improvements in customer experience
How Your Brain Gets Tricked By Clever Marketing - Rory Sutherland (4K) · Rory Sutherland
FINThe Endowment Effect
Read →Owning something instantly inflates its value far beyond what you would pay to acquire it
Predictably Irrational · Dan Ariely