Absorb an acquired brand without losing its customers using a phased phone and digital handoff
Owned and Operated: The REAL Reason Rebranding Can Add $5M/Year · John Wilson
Partnership structures align risk with decision-making; corporate structures dissociate them
The Problem With Passive Investing Nobody Talks About · Philip Roscoe
Increase caution precisely when others become reckless and opportunity emerges
Howard Marks: How I Mastered the Markets - My Advice From 50 Years of Investing · Howard Marks
Stop doing what you are merely good at to become great
Good to Great: The Hedgehog Concept · Jim Collins
Drive real value through talent, introductions, and existential counsel
20VC — Vinod Khosla on Venture Assistance, Bold Bets, and What VCs Get Wrong · Vinod Khosla
Everything has a natural scale; forcing beyond it breaks the system
Too Much, Too Soon, Too Fast · Morgan Housel
Leverage partnerships
Inside the Tornado: Marketing Strategies From Silicon Valley's Cutting Edge · Geoffrey A. Moore
Navigate partnerships in the tech industry
Inside the Tornado: Marketing Strategies From Silicon Valley's Cutting Edge · Geoffrey A. Moore
Understand power dynamics
Inside the Tornado: Marketing Strategies From Silicon Valley's Cutting Edge · Geoffrey A. Moore
Create and commoditize partnerships
Inside the Tornado: Marketing Strategies From Silicon Valley's Cutting Edge · Geoffrey A. Moore
Close the gap between your shipping product and the complete solution customers need
Crossing the Chasm, 3rd Edition · Geoffrey A. Moore
Supreme excellence is breaking resistance without direct conflict
The Art of War · Sun Tzu
Not knowing the rules lets you rewrite them
Shoe Dog · Phil Knight
Transform your organization from visionary-driven pioneers to mainstream-focused settlers as you ...
Crossing the Chasm, 3rd Edition Marketing and Selling · Geoffrey A. Moore
Close the gap between your marketing promise and the buyer's actual experience by delivering the ...
Crossing the Chasm, 3rd Edition Marketing and Selling · Geoffrey A. Moore
Cross the chasm by concentrating all forces on a single niche market, dominate it, then expand ou...
Crossing the Chasm, 3rd Edition Marketing and Selling · Geoffrey A. Moore
Balancing basic and applied science to solve market failures and advance health.
Improving Science & Restoring Trust in Public Health | Dr. Jay Bhattacharya · Andrew Huberman
What's near a choice reshapes its value in your brain without your awareness
How to Make Better Decisions · Andrew Huberman & Dr. Michael Platt
When competition threatens survival, fix the product -- there is no shortcut
The Hard Thing About Hard Things · Ben Horowitz
Filter every decision through your WHY so the world can clearly see what you believe.
Start With Why: How Great Leaders Inspire Everyone to Take Action · Simon Sinek
Define the fewest milestones needed to reach your traction goal and ignore everything else
Traction · Gabriel Weinberg & Justin Mares