Present the problem, agitate until it hurts, then offer your solution

The Copyhackers Guide to Conversion Copywriting · Joanna Wiebe

Reason up from fundamental truths rather than reasoning by analogy to convention

Entrepreneurs should follow their instincts · Steven Bartlett

Problem-Agitate-Solution: the most reliable sales formula ever

The Ultimate Guide to Copywriting Formulas · Joanna Wiebe

Control reality by weaving fact and fiction into seamless deception

The 33 Strategies of War (Joost Elffers Books) · Robert Greene

Acknowledge, Appreciate, Amends: the three-step path to authentic apologies

Think Faster, Talk Smarter · Matt Abrahams