Pair a timeless skill with a timely field to create a career position no one else can copy
How to Get Rich — Naval · Naval
Unite building and selling—in one person or two founders—to create an unstoppable venture
How to Get Rich — Naval · Naval
Nineteen emotional and rational forces that cause people to buy—and how to uncover them
The Sales Bible: The Ultimate Sales Resource · Jeffrey Gitomer
A complete system for winning complex B2B sales through process, not persuasion
The New Strategic Selling · Robert B. Miller, Stephen E. Heiman, and Tad Tuleja
Modern overload demands decision shortcuts; exploiting them degrades the whole ecosystem
Influence: Science and Practice · Robert B. Cialdini
Opportunities become more desirable as they become less available; restriction triggers desire
Influence: Science and Practice · Robert B. Cialdini
People follow the lead of similar others, especially when uncertain about the right action
Influence: Science and Practice · Robert B. Cialdini
What comes first warps perception of what comes next—sequence is a lever of influence.
Influence: Science and Practice · Robert B. Cialdini
Dissolve partner resistance to Bitcoin allocation by building shared understanding through third-party validation and patient osmosis
Peter Dunworth: $300 Trillion Is About to Flow Into Bitcoin — Robin Seyr · Robin Seyr
Align rival stakeholders behind one shared argument to move a coalition forward decisively.
The Road to Iraq: How 9/11 Changed Everything (Ep 3/6) — The Rest Is Classified · The Rest Is Classified
Win high-stakes pitches by leading with one human story, then bridging to your solution with 'What if?'
"Stories Will Save Us" | Dyane Neiman | TEDxESMTBerlin — TEDx Talks · TEDx Talks
Turn any product mention into a natural example so readers lean in instead of tuning out.
The 2 Magic Words I Use To Promote Without Being Salesy — Nicolas Cole · Nicolas Cole
Turn skeptics into believers by surfacing the logic already living in their worldview
Bitcoin Fights Communism | Allen Farrington — THE Bitcoin Podcast with Walker · THE Bitcoin Podcast with Walker
Win converts to controversial ideas by building an airtight case without ever stating your conclusion
Bitcoin Fights Communism | Allen Farrington — THE Bitcoin Podcast with Walker · THE Bitcoin Podcast with Walker
Time in the market beats timing: children's ISAs are the safest equity investment that exists
How Parents Raise Bad Investors · Louise Hill
State your number once with conviction, then stop — silence is the close
How To Get A Pay Rise: Career Coach's Proven System · Yota Trom
Bridge any mental gap by following the thread of what you already know, want, and believe
How to Bridge a Mental Gap · Tamsen Webster
Master the warmth and competence signals that determine how others perceive you
Cues · Vanessa Van Edwards
Great talks oscillate between what is and what could be, creating a frequency that moves audiences to act
The Secret Structure of Great Talks · Nancy Duarte
Get through to anyone by making them feel heard before attempting to influence them
Just Listen · Mark Goulston
The situation is your adversary, the person across the table is your partner
Chris Voss Teaches the Art of Negotiation · Chris Voss
Spot and counter three manipulation tactics used by conversational bullies
6 Verbal Tricks To Make An Aggressive Person Sorry · Richard Newman
Lead by serving first and watching people grow
The Servant as Leader · Robert K. Greenleaf
Make people want something by making it appear exclusive or forbidden
Life Lessons From an Ad Man · Rory Sutherland
Picture the outcome, promise the change, prove your claims, push to action
The Copyhackers Guide to Conversion Copywriting · Joanna Wiebe
Follow a systematic 32-step process from research to revision for sales pages
The Copyhackers Guide to Conversion Copywriting · Joanna Wiebe
Guide readers from attention through desire to action in four steps
The Copyhackers Guide to Conversion Copywriting · Joanna Wiebe
Use persuasion instead of compulsion to change behavior more effectively
Life lessons from an ad man · Rory Sutherland
People don't buy what you do — they buy why you do it
The Key to Impactful Leadership - Simon Sinek · Simon Sinek
Over time, all marketing strategies result in shitty clickthrough rates
The Law of Shitty Clickthroughs · Andrew Chen
Problem-Agitate-Solution: the most reliable sales formula ever
The Ultimate Guide to Copywriting Formulas · Joanna Wiebe
Persuade with ethos, pathos, and logos
Simple Marketing for Smart People The One Question You Need - Billy Broas & Tiago Forte · Unknown
Aristotle's Rhetorical Triangle is a framework for persuasive communication that consists of thre...
Simple Marketing for Smart People The One Question You Need - Billy Broas & Tiago Forte · Unknown
Build persuasive communication with claims and proof
Simple Marketing for Smart People The One Question You Need - Billy Broas & Tiago Forte · Unknown
Transform message delivery into mutual exploration
Difficult Conversations: How to Discuss What Matters Most · Douglas Stone, Bruce Patton & Sheila Heen
Stories are data with a soul that sync the brains of speaker and listener
Talk Like TED · Carmine Gallo
The most engaging presentations are Emotional, Novel, and Memorable
Talk Like TED · Carmine Gallo
A precise six-step method for converting a burning desire for wealth into its monetary equivalent through definiteness, planning, and daily visualization.
Think and Grow Rich · Napoleon Hill
Mapping influence networks and building strategic alliances to advance your agenda beyond direct authority
The First 90 Days, Updated and Expanded_Proven Strategies for Getting Up to Speed Faster and Smarter · Michael D. Watkins
Build to think, fail fast, and iterate quickly -- a rough prototype is worth a thousand words
Creative Confidence · Tom Kelley & David Kelley
Overcome creative fears through a series of small, manageable successes that rewire your belief system
Creative Confidence · Tom Kelley & David Kelley
Influence minds
The 33 Strategies of War · Robert Greene & Joost Elffers
Infect people with the proper mood to influence them
Robert Greene 2 Books Collection Set (The Laws of Human · Robert Greene
Listen deeply to understand and influence others
Robert Greene 2 Books Collection Set (The Laws of Human · Robert Greene
Understand and validate people's self-opinion
Robert Greene 2 Books Collection Set (The Laws of Human · Robert Greene
Understanding the behavior of narcissistic individuals who use drama and attention-seeking to man...
Robert Greene 2 Books Collection Set (The Laws of Human · Robert Greene
Engineer physical and sensory settings that dissolve rational resistance
The Art Of Seduction (The Robert Greene Collection) · Robert Greene
Plant ideas that take root as if they were the other person's own
The Art Of Seduction (The Robert Greene Collection) · Robert Greene
Sell anything to the masses by making influence feel like entertainment
The Art Of Seduction (The Robert Greene Collection) · Robert Greene
A 24-step strategic sequence for winning hearts and minds
The Art Of Seduction (The Robert Greene Collection) · Robert Greene