Eight proven strategies to solve the platform cold-start problem and reach critical mass

Platform Revolution · Geoffrey G. Parker, Marshall W. Van Alstyne & Sangeet Paul Choudary

Build anticipation like a blockbuster movie premiere for maximum launch impact

The $100 Startup · Chris Guillebeau

Get the founding decisions right because they cannot be corrected later

Zero to One: Notes on Startups, or How to Build the Future · Peter Thiel & Blake Masters

Validate your venture against seven critical dimensions before building

Zero to One: Notes on Startups, or How to Build the Future · Peter Thiel & Blake Masters

Split time equally between building product and pursuing traction from day one

Traction · Gabriel Weinberg & Justin Mares