We comply with people we like; six reliable triggers manufacture that liking automatically
Influence: Science and Practice · Robert B. Cialdini
One key signal activates an entire behavior sequence; know the trigger, own the response.
Influence: Science and Practice · Robert B. Cialdini
Find undervalued assets by matching your unique tolerances to others' deal-breakers
21 Harsh Truths About Why You’re Still Lost - Mark Manson — Chris Williamson · Chris Williamson
State your number once with conviction, then stop — silence is the close
How To Get A Pay Rise: Career Coach's Proven System · Yota Trom
Treat your house as quality-of-life storage, not as wealth creation.
The Investing & Crypto Expert: We Only Have 6 Years Until Everything Changes! · Raoul Pal
Admit your limits, buy the index, stop trying to beat professionals who already lose 95% of the time.
The One Thing You Need To Invest In · Ramin Nakisa
Design transport systems that work for human psychology by applying behavioral science to complement engineering and economic approaches
Transport for Humans: Are We Nearly There Yet? · Pete Dyson and Rory Sutherland
Price strategically by creating value first, communicating it effectively, structuring prices to capture it, and managing competition through policy rather than reaction
The Strategy and Tactics of Pricing: A Guide to Growing More Profitably · Thomas T. Nagle, Georg Muller, and Evert Gruyaert
Trade profitably in any market condition by following trends and managing risk like a professional
The Tao of Trading: How to Build Abundant Wealth in Any Market Condition · Simon Ree
Find magical solutions by abandoning naive logic in human affairs
Alchemy · Rory Sutherland
Leverage cognitive biases ethically to create genuine improvements in customer experience
How Your Brain Gets Tricked By Clever Marketing - Rory Sutherland (4K) · Rory Sutherland
Desensitize yourself to rejection by asking for 10% off your coffee every day until no feels normal
Brainstorming The Best Business Ideas To Start In 2022 with Noah Kagan · Noah Kagan
Increase caution precisely when others become reckless and opportunity emerges
Howard Marks: How I Mastered the Markets - My Advice From 50 Years of Investing · Howard Marks
Find where small changes in context create disproportionate value shifts
Dirty Little Marketing Secrets That Always Work - Rory Sutherland (4K) · Rory Sutherland
Create buying frenzies through structured demand-building campaigns
Oversubscribed · Daniel Priestley
You may not know where you're going, but you must know where you are
Howard Marks — How to Invest with Clear Thinking · Howard Marks
Cross the membrane from amateur to professional by accepting the cost
The War of Art: Turning Pro · Steven Pressfield
Price your services based on the value you create, not your self-worth fears
Profit First for Minority Business Enterprises · Susanne Mariga
Bonus Stacking Framework
$100M Offers: How To Make Offers So Good People Feel Stupid Saying No · Alex Hormozi
Trim and Stack / Sales-to-Fulfillment Continuum
$100M Offers: How To Make Offers So Good People Feel Stupid Saying No · Alex Hormozi
Clean your systems and abundance flows in; clog them and opportunity flees
Ready for Anything: 52 Productivity Principles for Getting Things Done · David Allen
Map your market by understanding the five psychographic profiles that determine how technology ge...
Crossing the Chasm, 3rd Edition Marketing and Selling · Geoffrey A. Moore
Identify and counteract the cognitive biases that destroy investment returns
A Random Walk Down Wall Street · Burton G. Malkiel
Learn the recurring patterns of speculative manias to protect your wealth
A Random Walk Down Wall Street · Burton G. Malkiel
Two competing theories of value: intrinsic worth versus crowd psychology
A Random Walk Down Wall Street · Burton G. Malkiel
Be fearful when others are greedy, and greedy when others are fearful
The Intelligent Investor · Benjamin Graham
Your biggest investment risk is not the market — it is your own behavior
The Intelligent Investor · Benjamin Graham
Systematically find undervalued stocks through quantitative screening and special situations
The Intelligent Investor · Benjamin Graham
Treat the market as an emotional partner offering prices, not as a guide to value
The Intelligent Investor · Benjamin Graham
Separate real business value from short-term market noise to invest wisely
The Simple Path to Wealth · JL Collins
Surviving the darkest moments of leadership when nothing is working
The Hard Thing About Hard Things · Ben Horowitz
Higher prices produce genuinely better outcomes through belief alone
Predictably Irrational · Dan Ariely
Owning something instantly inflates its value far beyond what you would pay to acquire it
Predictably Irrational · Dan Ariely
Recognize and neutralize the numbers that silently steer your judgments
Thinking, Fast and Slow · Daniel Kahneman
Match your headline strategy to exactly how aware your prospect is of your product
Breakthrough Advertising · Eugene Schwartz
A six-step offer-counteroffer system that uses decreasing increments and precise numbers to get your target price every time.
Never Split the Difference · Chris Voss
Use anchoring, loss aversion, and framing to reshape your counterpart's perception of what is fair and possible.
Never Split the Difference · Chris Voss
A specific negotiation framework combining reciprocity with the contrast principle. Start by making
Influence: The Psychology of Persuasion · Robert Cialdini
Take something away, lower the price, ask 'how about now?' — never offer the same thing for cheaper.
$100M Money Models · Alex Hormozi