Eliminate incentive gaps to unlock founder-quality output from everyone you hire or work for
How to Get Rich — Naval · Naval
Win by focusing on customer discrepancies, not on what your competitor is doing
The New Strategic Selling · Robert B. Miller, Stephen E. Heiman, and Tad Tuleja
Find the insider who wants you to win and build a guidance network around them
The New Strategic Selling · Robert B. Miller, Stephen E. Heiman, and Tad Tuleja
Define the exact customer you can best serve so you stop wasting time on the rest
The New Strategic Selling · Robert B. Miller, Stephen E. Heiman, and Tad Tuleja
Anticipate every executive's justification checklist before they raise it
Getting to VITO (The Very Important Top Officer) · Anthony Parinello
The three-part methodology for winning complex B2B sales through constructive tension
The Challenger Sale: Taking Control of the Customer Conversation · Matthew Dixon and Brent Adamson