People follow the lead of similar others, especially when uncertain about the right action
Influence: Science and Practice · Robert B. Cialdini
Align rival stakeholders behind one shared argument to move a coalition forward decisively.
The Road to Iraq: How 9/11 Changed Everything (Ep 3/6) — The Rest Is Classified · The Rest Is Classified
Time in the market beats timing: children's ISAs are the safest equity investment that exists
How Parents Raise Bad Investors · Louise Hill
Master the warmth and competence signals that determine how others perceive you
Cues · Vanessa Van Edwards
Use persuasion instead of compulsion to change behavior more effectively
Life lessons from an ad man · Rory Sutherland
Build persuasive communication with claims and proof
Simple Marketing for Smart People The One Question You Need - Billy Broas & Tiago Forte · Unknown
Overcome creative fears through a series of small, manageable successes that rewire your belief system
Creative Confidence · Tom Kelley & David Kelley
Sell anything to the masses by making influence feel like entertainment
The Art Of Seduction (The Robert Greene Collection) · Robert Greene
A 24-step strategic sequence for winning hearts and minds
The Art Of Seduction (The Robert Greene Collection) · Robert Greene
Win people over by entering their world before trying to change it
The Daily Laws - Robert Greene · Robert Greene
Be true to yourself
How to Speak Clearly & With Confidence | Matt Abrahams · Andrew Huberman
Cialdini's observation that the most effective compliance professionals do not rely on a single
Influence: The Psychology of Persuasion · Robert Cialdini
A practical marketing and leadership framework for deliberately engineering the conditions under
Influence: The Psychology of Persuasion · Robert Cialdini
A systematic approach to building large commitments from small initial agreements. Based on
Influence: The Psychology of Persuasion · Robert Cialdini
Once people make a choice or take a stand, they encounter personal and interpersonal pressure to
Influence: The Psychology of Persuasion · Robert Cialdini